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东风农机隆重召开2020年度全国经销商大会！

2020-12-16 10:24:31 来源：东风农机 阅读量：20372 评论

导读：12月1-4日，以“聚主业 铸经典 赢未来”——“赋能产品 拓展应用 培育市场 同频共振”为主题的常州东风农机集团有限公司2020年经销商大会在常州隆重召开。

　　【农机网 明星企业】 12月1-4日，以“聚主业 铸经典 赢未来”——“赋能产品 拓展应用 培育市场 同频共振”为主题的常州东风农机集团有限公司2020年经销商大会在常州隆重召开。考虑到疫情防控和安全的情况，今年的经销商大会分两次召开，集团公司董事长宣碧华、副董事长宣成、公司领导、各事业部及营销公司负责人、全国各地近800位经销商代表出席会议。

　　会议上，公司副总经理、市场管理部部长许国明做了关于行业形势分析与公司运行工作报告。东风农机作为常州较早复工的企业之一，今年一路高产旺销，M系列、水田拖拉机、大马力拖拉机等主销产品都经受了市场的考验，销售额大幅增长，水稻收获机和采棉机也进一步得到用户的认可。2020年东风农机要聚焦主业，重点做好做强拖拉机，其它全程机械化产品做好补充，追求适应性、可靠性到位，保持平稳增长，满足农场、合作社、大户等终端用户的需求。今后的农机市场营销就是围绕2035年实现“农业现代化”这个主线目标展开。

公司副总经理、市场管理部部长许国明发言
 
　　新疆营销公司总经理丁祥耀代表公司做营销主题报告，就持续打造经典产品、聚焦新品推进、加快拓展应用、推进金融服务、优化服务环节五个方面进行了汇报。

新疆营销公司总经理丁祥耀发言
 
　　总经理、质量管理部部长袁立华宣读2020年优秀经销商名单，此次共颁发22家销售明星奖、12家优秀服务奖和16家产品推广应用奖。

总经理、质量管理部部长袁立华宣读2020年优秀经销商名单
 
　　集团公司副董事长宣成颁发奖牌及奖金。
 

副董事长宣成颁发奖牌及奖金
 

副董事长宣成颁发奖牌及奖金

副董事长宣成颁发奖牌及奖金

副董事长宣成颁发奖牌及奖金

副董事长宣成颁发奖牌及奖金
 
　　东海县天宇农机销售有限公司、吉林省公主岭市宏腾农业机械公司、江西鄱阳四海农机、巴州亚诚农机销售有限公司、河北省承德市围场满族蒙古族自治县安弘农机公司、甘肃河西吉峰农机有限公司等作为优秀经销商代表发言，他们分别介绍了自己公司在当地市场的情况和采用的营销策略与大家分享。
 

经销商代表发言
 

经销商代表发言
 

经销商代表发言

经销商代表发言

经销商代表发言

经销商代表发言
 
　　后，集团公司董事长宣碧华发表了重要讲话。董事长提出两个专注，一是专注制造水平和制造能力，提升制造的效率。第二个关注就是专注产品运用，赋能产品，更加细分产品的性能，把功能适应到位、产品的整体开发以及产品机具配套应用、发动机配套应用以及智能方面的运用更多的功能并在开发端。他说无论是做企业还是做产品，都要有耐心，要有责任感，面对外部市场的挤压要对自己的产品有信心，在政府的带领下率先做有价值的企业、有口碑的企业。

董事长宣碧华讲话
 
　　下午，与会经销商参观样机并分小组分地区展开专项对接交流。



参观现场

　　纵观当前农机市场，恶性竞争的态势不减，当务之急、重中之重就是要把产品品种、质量和服务抓上去。所以，这次会议的主要任务就是要通过精准、深入的对接交流，就如何赋能产品，拓展应用领域，总结经验，找到差距，找对努力方向并采取措施，提升产品品质；力求看清市场的发展要求，共同培育市场。通过此次会议，希望整个产销体系行动起来，统一思想，达成共识，团结协作，同频共振，互利共赢。既要抢抓当前，也要谋划长远。

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上一篇： 异域同心 合作共赢——中联农机海外经销商大会“云”上开幕

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