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拓路前行 聚势共赢 ——2024年科乐收(CLAAS)全国经销商大会在厦门隆重召开

2024-01-22 09:04:31 来源：科乐收CLAAS 阅读量：18872 评论

导读：2024年1月9-13日，科乐收(CLAAS)公司以“拓路前行 聚势共赢”为主题，在厦门举行了2024年全国经销商大会。

　　【农机网 明星企业】2024年1月9-13日，科乐收(CLAAS)公司以“拓路前行 聚势共赢”为主题，在厦门举行了2024年全国经销商大会。此次大会聚集了公司高层及经销商代表，共同回顾了过去一年的成就，并展望未来的发展方向。

　　逆境中的创新与增长
 
　　CLAAS亚太区副总裁李特先生回顾了公司在2023年面临困难和挑战时所展现出的坚韧和创新精神。他说道：“经过不懈地努力，2023财年CLAAS集团实现了整机与零件的双重增长，并创造了销售额的历史新高。面对2024年的挑战，公司已经为可能出现的困难做好了充分的准备，并将继续坚定前进。在技术和产品方面，CLAAS获得多个国际奖项，展示了我们在技术不断创新上的成果。”他特别提到了公司的新产品线，包括专为欧洲市场设计的小马力拖拉机，以及高性能的联合收割机。致词最后，李特先生表达了对CLAAS在中国以及亚洲市场的未来发展充满期待。

 
　　聚焦客户服务
 
　　科乐收销售与服务公司总经理张金望博士指出，尽管过去几年面临不断的挑战和变化，CLAAS仍然坚持以用户为中心的理念。在产品创新和服务上的不懈努力，正是CLAAS公司在竞争激烈的市场中保持领先地位的核心。他通过一段短视频展示了CLAAS与经销商和用户之间的共生关系，并呼吁经销商加强与用户的互动和服务，以更好地满足他们的需求。公司对于培养和发展人才极其重视，尤其是在售后服务方面。通过加强售后服务团队的专业能力和提升客户服务体验，可以有效提升客户满意度和品牌忠诚度。在谈到公司的未来发展时，张博士表达了对中国农业机械市场的乐观看法。他指出，随着农业自动化的加速，对高端农机的需求将持续增长，CLAAS在此领域的专业知识和先进技术将使其成为市场的领导者。最后，他激励大家要紧密配合，不断学习和创新，共同面对市场挑战，助力用户成功，并为实现共同的目标而努力。

 

      青贮机市场的转型与领导
 
　　在讨论青贮机市场的现状及其转型时，公司强调了市场向头部企业集中的趋势，以及在提升产品性能和服务质量方面的领导地位。指出了大多数青贮机用户来自奶业领域，并且市场需求也转向高效率的大型设备。展示了如何通过创新应对市场变化，以满足客户需求的不断升级。

　　收获机市场的深度分析
 
　　CLAAS团队在会议上阐述了市场深入了解的重要性，并讨论了支持经销商和客户的策略。分析了收割机市场的宏观环境，农业现代化和大型农机设备的市场潜力，以及市场从小型向大型高效设备转变的适应方式。强调了深入理解客户的重要性，为经销商提供了市场洞察。 

 
　　拖拉机行业的洞察
 
　　在拖拉机市场的讨论中，产品专家组重点谈到了用户需求和技术发展。强调了市场对高效、易操作和技术创新拖拉机的增长需求，尤其是高端机型的需求。讨论了市场对自动驾驶拖拉机的兴趣，显示了农业机械化向更高技术水平的趋势。还强调了根据不同地区用户需求调整产品配置的重要性，以提高客户满意度和市场份额。

 
　　经销商代表讨论了在理解和满足客户需求方面的重要性，强调了从个体用户到大型企业用户的需求多样性，并且经销商的角色不仅限于产品供应，还包括提供增加价值的具体解决方案，以满足不同客户的需求。

 

       商务运营与售后服务的协同提升
 
　　在商务运营领域，商务总经理高力先生对过去一年的成就表示肯定，并展现了对未来的坚定信心。强调了为用户提供资金支持的策略，以减轻用户的财务压力，同时采取措施确保经销商和客户资金的充足，维护良好的现金流。紧密关联的是对售后服务的强化，重申其作为公司核心竞争力的一部分。重点在于提供高效的服务和确保原厂零件的可用性，同时通过提供定制化服务和提升技术服务水平来增强客户满意度。

       市场营销创新与经销商网络优化
 
　　市场营销部门在回顾了2023年对品牌知名度和销售业绩产生积极影响的市场活动后，提出了继续这一趋势的计划。涵盖了加强线下市场活动，充分利用新媒体的力量，特别是短视频平台，以及深化与老用户的合作关系，通过这些多元化的营销方法来促进品牌和销售的进一步增长。与此同时，经销商发展部门强调了通过优化经销商网络和强化售后服务来提高客户体验的重要性，计划与经销商更紧密合作，以更好地满足客户和区域市场的具体需求，确保客户对产品和服务的高度满意。

  

　　科乐收春雨经销商大会：携手共进，共同成功
 
　　在科乐收春雨全国经销商大会上，来自全国各地的60余名经销商汇聚一堂，共同审视和讨论了春雨产品线的发展前景。收割机工作小组对用户群体、市场状况、产品升级计划及增长目标进行了深入地剖析。经销商代表同样分享了他们在销售和服务方面的宝贵经验，为会议贡献了实战智慧。
 
　　在此基础上，售后服务部、财务部、市场部以及经销商发展部详细阐述了公司的最新政策方向，确保每一位经销商都能够与公司策略保持一致，充分理解各自的角色和责任。这次会议不仅重申了以用户需求为导向的宗旨，也突出了持续产品创新和售后服务优化的重要性。CLAAS与经销商伙伴的紧密合作，旨在实现共同的成功，确保长远发展。
 
　　通过年度经销商大会，CLAAS不仅展示了其在农业机械行业的创新精神和领导力，更彰显了对未来趋势的洞察和适应能力。通过强化与经销商的合作，提升产品和服务质量，CLAAS正积极应对挑战，不断开辟新的市场路径，实现公司、经销商与用户的共赢。

2024年科乐收全国经销商大会合影
 

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