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满载硕果,不断突破 | 2021爱科中国线上新产品发布会暨经销商大会圆满成功!

2021-01-15 17:36:49 来源:农机网原创 作者:林言 阅读量:52888 评论

导读:2020,硕果累累,2021,机遇与挑战并存。我们期待爱科中国将向着更高的目标、更好的成绩再出发!

  【农机网 明星企业】 1月12日,以“智享未来”为主题的2021爱科中国线上新产品发布会隆重召开,此次发布会采取全媒体多渠道线上直播模式,隆重推出麦赛福格森系列“智享版”拖拉机以及麦赛福格森高密度小方捆打捆机。爱科全体经销商、全国各地用户及多家媒体等近万人观看了此次直播。

  爱科副总裁兼中国区董事总经理Alistair McLelland先生首先致开幕辞。Alistair先生表示,虽然受疫情影响发布会由线下改为了线上,但他坚信即将发布的新产品将促进爱科和广大经销商更长远的发展,让麦赛福格森品牌在中国获得更广阔的市场。
 

  随后,爱科(中国)投资有限公司总经理方文荣先生上台发言并为新产品揭幕。爱科在中国市场耕耘多年,“系列”拖拉机是中马力段拖拉机的象征性代表,也是中国区工厂出口量多的产品;而小方捆在进入中国市场的这几年一直位居市场前列,市场份额及可靠的性能和质量使其表现尤为亮眼。为了进一步加强这两款产品的竞争力,爱科对其进行了适度的研发升级,力求为广大用户提供更高性能及性价比的产品。
 

  新产品揭幕后,产品经理围绕两款新品的核心优势为大家带来详尽的产品介绍。“系列”智享版拖拉机涵盖120,130和140三个马力,其保留了原有版本的高性能、高收益、广适应性、舒适性、可靠性、操作简单舒适和便于维护等诸多优势外,同时兼具高性价比的特点。MF 1840XD高密度小方捆打捆机推出了1.9m捡拾宽度和2.2m捡拾宽度两种机型。秉承提升用户收益为核心的设计原则,MF 1840XD小方捆打捆机的高效率和高密度,在作业中产生能有效提升单位时间内的作业量并降低运输成本。
 

  新品发布会后,“突破•WE来”2021年爱科中国经销商大会在线上召开。爱科高级副总裁兼亚太及非洲区总经理Gary Collar、爱科副总裁兼中国区董事总经理Alistair McLelland、爱科(中国)投资有限公司总经理方文荣等高层领导与众多爱科经销商一起总结过去、展望未来,共商2021发展大计。
 

  爱科高级副总裁兼亚太及非洲区总经理Gary Collar先生首先致欢迎词。Gary Collar先生表示,过去一年,爱科中国做出了让人满意的成绩,将麦赛福格森品牌推至新的高度,他期待2021年爱科中国能上交更加优异的答卷。
 
  随后,爱科副总裁兼中国区董事总经理Alistair McLelland先生向爱科经销商和全体员工表示诚挚的感谢,感谢所有爱科人的努力才让爱科中国在疫情影响下取得了优异的成绩。2020年爱科对中国工厂持续投资和发展,包括常州工厂扩建、成立新备件分销中心以及不断增长的制造能力等。Alistair McLelland强调未来爱科会加大对中国市场的投入,同时也对中国市场充满了信心。
 
  之后,爱科(中国)投资有限公司总经理方文荣先生介绍了2020年中国区的销售表现并对2021进行了展望。2020年非同寻常,充满挑战,爱科中国的表现却让人欣喜万分。爱科中国打破疫情影响,提前完成既定目标,销售额同比增长21%。我们期待与各经销商一起抓住发展机遇,着力品牌建设,促进农业现代化发展步伐,为中国农业发展贡献更大的力量。
 

  刚刚过去的2020年,农机行业受疫情影响遭受巨大冲击,主要经济指标全面下行,产量大幅回落,全年市场预计下降了5-10%。而中国市场在疫情逐步稳定后快速恢复并大幅度上涨,益于中国政府对疫情的有效控制和中国市场庞大的需求量。2020,硕果累累,2021,机遇与挑战并存。我们期待爱科中国将向着更高的目标、更好的成绩再出发!
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