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2020农机展果蔬茶机械专区即将“燃爆” 拓宽展区品类 增强互动模式 扩充论坛内容

2020-09-17 09:39:15 来源:中国农业机械流通协会 作者:金娟 阅读量:17848 评论

导读:今年,果蔬茶专区再次走进农机展,无论是展馆面积抑或企业数量都实现了质的飞跃,强化展区品类、增强互动模式、扩充论坛内容,环环相扣、拳拳有肉,一场果蔬茶机械饕餮盛宴正等着大家的到来。

  【农机网 热点关注】 “2019年,中国农机流通协会举办了近20场果蔬茶地头展,直观的感受是用户群体从之前不知道怎么描述自己的机械需求,到可以精准地描述出自己对机械的需求,这是一个巨大的转变。”对于一直参与其中的中国农业机械流通协会果蔬茶机械分会秘书长苑同宝来说,每一次地头展的召开都是对果蔬茶机械领域的有益补充,更是为中国农业机械展览会(以下简称“农机展”)攒人气、聚能量。
 
  今年,果蔬茶专区再次走进农机展,无论是展馆面积抑或企业数量都实现了质的飞跃,强化展区品类、增强互动模式、扩充论坛内容,环环相扣、拳拳有肉,一场果蔬茶机械饕餮盛宴正等着大家的到来。
 
  地头展为果蔬茶专区攒人气,聚能量
 
  农业机械是现代农业的物质装备基础,农业机械化是现代农业的必由之路和重要方式。近年来,各地积极开展果蔬茶生产机械化技术的引进、研发、示范和推广,机具保有量和作业面积持续增长,该领域取得了可喜的突破和进展。
 
  说起果蔬茶机械,不得不说近两年来“火爆”田间的地头展。2019年,中国农机流通协会正式发布“地头展”为行业公用品牌,掀起了各地召开地头展的热潮,尤其是果蔬茶地头展尤为突出。果园生产机械化需求迫切,很多农业公司、种植大户等用户群体还处在无机可乘、有机难用的供需错配阶段。为此,中国农机流通协会肩负农业技术一主多元推广的社会重任,专门成立了果蔬茶机械分会,尤其针对果园生产机械化加大了服务力度,多次举办农机地头展及论坛系列活动,面向终端用户推广农业机械化技术与装备,取得了显著成果。“用户从开始不知道有什么机械,到只知道需要机械,但不知什么农机适用,到经过地头展的田间示范推广并看到效果,能准确明白自己所需产品,这一过程加速了从需求到购买的转变。”苑同宝说。
 
  苑同宝介绍,当前农业机械化从主要作物的耕种收环节向植保、秸秆处理、烘干等全过程延伸,由粮食作物向棉油糖、果蔬茶等经济作物扩展,从种植业向养殖业、初加工业、设施农业等全面发展,由平原地区向丘陵山区拓展,果蔬茶机械市场兴起是历史的必然过程。经过近三年的市场培育,别看这一场场零散在全国各地的地头展,为即将召开的农机展攒了人气、聚集了能量。“相比往年,此次前来参展的企业数量增加了14%,这得益于大家对果蔬茶地头展的认可,为进一步丰富产品内容,积累用户数据起到了至关重要的作用。”今年农机展展区负责主管季节说,地头展的举办不仅为果蔬茶专区遴选出一批优质适用的农机,还花费大量精力从山西、陕西、河北、广西等地组织邀请重点观众参会,双方相辅相成,共同促进产业的繁荣发展。“我们的目标就是让果蔬茶专区形成一股力量,团结起来向行业进行信息推广,被整个行业所关注。此次展会吸引了很多园林、林业机械的企业参与其中,这就是形成一股力量之后带来的变化。”他说。
 
  新企加入完善果蔬茶产业链
 
  今年,果蔬茶专区在往届基础上全面优化和升级,实现了提质扩容。据了解,此次果蔬茶专区设置在N4、N5馆,共有110余家企业参展,展区面积约6000平方米,囊括了植保区、果蔬茶区、(丘陵山地区)微耕机区、智能专区等,果蔬茶种植过程中所需的机械应有尽有。“可以说我们对每一个细分品目的规划和设计都是非常充分和具体的,环环相扣、拳拳有肉。”季节说。
 
  展区的精彩,离不开企业的支持。今年,多次参展的丰茂植保依旧为用户带来了丰富的果园“全套”产品以及全新的解决方案。展会期间,观众还可以看到由高密市益丰机械有限公司携带的新研发生产的开沟施肥机旋耕机,滁州禾田农业机械有限公司则会将其升降作业平台等果园机械一一亮相展会现场。而作为“跨界”企业的威而德(日照)园林机械有限公司、扬州维邦园林机械有限公司以及常州杰和机械有限公司将转“展”农机领域,分别展示各种型号枝条粉碎机、割草机以及多功能农林机,让观众大饱眼福。“今年,前来参展的企业中不仅有果蔬茶耕种管环节的机械,还囊括了前端产业链,如建园所需的苗圃机械,以及产业链后端可提升果园信息化水平的智慧农机、智慧农业企业,延长产业链,产品线更加完整,是此次专区的一大特色。”苑同宝说道。
 
  常州杰和机械有限公司成立于2000年,主要以研发和制造工程机械和市政路面机械,面向市场。 公司于2017年5月进入国内农机行业,紧跟中国农机流通协会“农机地头展”在全国各省的推进,参与了各地、各不同果园的现场交流会议达二十余场次。针对国内果园机械发展初期的特点,杰和农机团队“以解决客户痛点”为研发切入点,带上技术人员走进田间地头、深入基地,与客户直接交流,共同探讨农艺和农机的高度融合。史江全总经理介绍说,今年8月已经启动与常州金土地农牧科技服务有限公司的薄壳山核桃的全程机械化的合作。目前的科研合作单位有农业农村部南京农业机械化研究所、江苏省农科院农业设施与装备研究所、常州大学城常州机电学院等。公司现有的农机产品有多功能农林机JHZA-25、JHZA-50、JHZA-56;挖树机JHZA-1000;分别有驾驶型和遥控型可供选择。期待2020农机展与大家见面。
 
  互动模式不断增强获得感日新月异
 
  企业来了,观众有了,如何让他们实现深度交流与合作?主办方集思广益,不断扩充论坛内容、增强互动模式,让观众近距离、多维度感受果蔬茶领域的点点滴滴。
 
  如何让观众快速、深入地了解相关专业行业信息,论坛的召开不能少。据悉,主办方将根据果蔬茶生产机械化领域科研进展、目前主要存在的问题及需求等内容举办多场论坛,如“果蔬茶生产机械化发展论坛”等,为专业观众答疑解惑。同期,中国农机流通协会还将与农业农村部农机推广总站共同举办一场现场演示会,将围绕经济类作物机械化为主题进行现场演示,新技术新推介。“此次演示会可以说是农机展中的农机‘地头展’,将会是一场有规格、有规模的现场会,必不会让你失望。”苑同宝如是说。
 
  另外,现场品尝、购买优质农产品可谓是近两年来农机展的特色活动。此次,青岛农业农村局将设立青岛优质农产品展销专区,同时,新疆扶贫林果类优质农产品以及来自全国各地优质产品也将加入其中,并间接为参展企业提供服务观众、便利观众的渠道。记者向主办方问及,将来农机展是否有可能独立开辟优质农产品展销专区。中国农机流通协会副会长兼秘书长陈涛微笑回答,“记者朋友眼光的敏锐程度值得点赞,这将是一个有趣的话题,让我们拭目以待。”
 
  “展会期间,我们为观众与企业交流、合作创造了更多机会与可能,果蔬茶专区紧扣农机展‘农机商贸与品牌传播平台、农机信息聚集与交互平台、产业政策与学术交流平台、现代农业科技与装备集成示范平台’四大主旨,全力做好服务工作。”苑同宝说。
 
  农机展作为全国农机行业的晴雨表,始终为市场变化和产业发展“把脉”。果蔬茶作为农机展中的一个专区,从开始的一个个小区域发展到如今汇集百余家企业的专区,实属不易。“在展区布局方面,主办方优先满足果蔬茶专区。优质企业一直在,新兴企业不断加入,从报展情况来看,果蔬茶专区的企业第一时间终决定参展的确认率高,足以说明该展区深得人心。”季节说,经过几年的精心培育,果蔬茶专区无论从展馆面积抑或展区地位均实现了量变,无不显示着观众对这一领域的渴望。据悉,9月中下旬,中国农机流通协会将在山西运城以及陕西洛川相继召开两场果园地头展,果农早已翘首期盼。
 
  如此火爆的果蔬茶领域能否成为农机行业发展的下一个风向标?让我们拭目以待。
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