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后疫情时代，乡村旅游或将迎来较大发展机遇

2020-09-04 17:06:57 来源：农机网原创 阅读量：42396 评论

导读：十一黄金周来临之际，国家公布乡村旅游重点名单，无疑让“暂停”的乡村经济“久旱逢甘露”，一定程度上带动下半年三农发展。

　　【农机网 热点关注】 9月2日，文化和旅游部、国家发展改革委公布了第二批全国乡村旅游重点村名单，680个乡村列入了名录。这些乡村旅游重点村将在实现乡村振兴和脱贫攻坚上发挥示范带头作用。
 
　　乡村振兴，产业兴旺是基础。休闲农业和乡村旅游是乡村产业重要组成部分。今年以来，受疫情影响，乡村休闲旅游经营一度停摆，行业发展受到了较大冲击。十一黄金周来临之际，国家公布乡村旅游重点名单，无疑让“暂停”的乡村经济“久旱逢甘露”，一定程度上带动下半年三农发展。
 
　　一直以来，农村是个广阔的天地，具有十分丰富的文化旅游资源。实际上，近年来以休闲农业、农家乐等为主的乡村旅游已经成为农民收入的新增长点，成为乡村产业振兴的一大标志。据统计，2019年休闲农业接待游客32亿人次，营业收入超过8500亿元。实践证明，乡村旅游是实施乡村振兴战略、助力脱贫攻坚、丰富产品供给、激发消费潜力的一个重要渠道。
 

　　今年7月，农业农村部印发了《全国乡村产业发展规划(2020-2025年)》，明确指出乡村休闲旅游业是农业功能拓展、乡村价值发掘、业态类型创新的新产业，横跨一二三产业、兼容生产生活生态、融通工农城乡，发展前景广阔。
 
　　休闲农业，自然与农业息息相关。在发展乡村休闲旅游重点区域上，《全国乡村产业发展规划》指出，依托秀美山川、湖泊河流、草原湿地等地区，在严格保护生态环境的前提下，统筹山水林田湖草系统，发展以农业生态游、农业景观游、特色农（牧、渔）业游为主的休闲农（牧、渔）园和农（牧、渔）家乐等，以及森林人家、健康氧吧、生态体验等业态，建设特色乡村休闲旅游功能区。
 
　　同时，要建设传统农区乡村休闲旅游景点，依托稻田、花海、梯田、茶园、养殖池塘、湖泊水库等大水面、海洋牧场等田园渔场风光，发展景观农业、农事体验、观光采摘、特色动植物观赏、休闲垂钓等业态，开发“后备箱”“伴手礼”等旅游产品。
 
　　当然，在休闲农业风生水起、遍地开花的今天，不同地域、不同文化基础下，各地要开发出自己的特色。《全国乡村产业发展规划》提出，乡村休闲旅游要坚持个性化、特色化发展方向，以农耕文化为魂、美丽田园为韵、生态农业为基、古朴村落为形、创新创意为径，开发形式多样、具有特色、个性突出的乡村休闲旅游业态和产品。
 
　　目前来看，部分地区的休闲农业都开发出了自身特色。比如此前山西曾启动了休闲农业乡村游共享平台，据了解此平台有13家景区实现线上线下同步运行，利用网络支付等技术，将这些景区的门票、住宿、礼品等消费内容放在一起进行经营，这种利用高科技来提升消费体验的方式，显然是能够带来良好效果，值得鼓励；再比如此前据媒体报道一些城市出现真人版开心农场，用户可以承包土地，远程遥控指挥种植，这种方式既运用了高科技手段，又体现了农耕文化，将“休闲”与“农业”合二为一，值得参考。
 
　　结语：整体而言，休闲农业发展方向众多，但共同核心都是乡村文化，是农民、农村和农业的大本营。在我国即将全面建成小康社会之际，休闲农业也将迎来更大发展。今年的十一旅游黄金周，不如去这些乡村旅游重点村去看看？

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