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全“新”出发，一“心”为农 | 爱科中国2021年大事记

2022-02-10 09:20:35 来源：农机网原创 阅读量：47619 评论

导读：1月12日，以“智享未来”为主题的2021爱科中国线上新产品发布会隆重召开，此次发布会采取了全媒体多渠道线上直播模式，隆重推出了麦赛福格森全球系列“智享版”拖拉机及麦赛福格森高密度小方捆打捆机。爱科全体经销商、全国各地用户及多家媒体等近万人观看了此次直播。

　　【农机网 明星企业】2021年已圆满收官，爱科在中国市场耕耘十年，已迎来了从“蓄势”到“迸发”的历史机遇期，2022年将继续不忘初心砥砺前行。一起来回顾2021年爱科中国全年大事记。
 
　　1月
 
　　爱科中国2021新品发布会暨经销商大会成功举办
 
　　1月12日，以“智享未来”为主题的2021爱科中国线上新产品发布会隆重召开，此次发布会采取了全媒体多渠道线上直播模式，隆重推出了麦赛福格森全球系列“智享版”拖拉机及麦赛福格森高密度小方捆打捆机。爱科全体经销商、全国各地用户及多家媒体等近万人观看了此次直播。
 
　　新品发布会后，“突破•WE来”2021年爱科中国经销商大会在线上召开。爱科多位高层领导与众多爱科经销商一起总结过去、展望未来，共商2021发展大计。
 

3月
 
 
　　爱科集团宣布推行“农民至上”战略
 
　　3月4日，爱科集团宣布推行“农民至上”(farmer-first)战略，旨在尽可能地为其主要利益相关方创造价值。爱科集团董事会主席、总裁兼首席执行官Eric Hansotia先生在总结爱科“农民至上”战略时表示：“我们的定制战略旨在将农民放在公司一切业务的中心位置。深入了解我们客户的需求，让我们的业务向其靠拢并超出其期许，这些举措将创造可持续的利益相关方价值，并帮助确保未来全球数代人的食品供应。”
 
　　爱科《为农》杂志升级改版，带来新的阅读体验
 
　　爱科中国出版的《为农》杂志，自2020年6月以电子刊形式上线后，成为农机行业被热议的企业宣传新模式，被广大农机用户所喜爱。2021年，《为农》杂志再次升级改版，采用季刊的形式，为大家带来新的阅读体验。
 

 

4月
 
　　爱科新品首次亮相江苏国际农机展
 
　　4月14-16日，2021年第十一届江苏国际农业机械展览会在南京国际博览中心隆重召开。爱科携旗下品牌麦赛福格森拳头产品及亮相展会。麦赛福格森“全球系列”拖拉机智享版MF S1204及麦赛福格森小方捆打捆机MF 1840XD两款新品作为重磅推出的机型在现场受到了广泛关注。展会期间爱科还在微信及抖音双平台进行了8小时不间断直播，让没到现场的朋友足不出户实现了逛展自由。

5月
 
 
　　“麦赛福格森用户体验日”活动圆满结束
 
　　2021年，爱科中国再度开启“麦赛福格森用户体验日”项目，5月份前后举办的三场体验日活动共计接待来自江苏、安徽、山西、山东及新疆等地区的用户及经销商50余人，活动效果颇佳，用户反响热烈。通过体验日活动，用户与麦赛福格森“零距离”交流，加深了麦赛福格森在用户心目中的形象，让用户更加真切体验到了先进的整车生产工艺。
 

 

　　麦赛福格森MF 8S系列
 
　　拖拉机荣获红点设计奖
 
　　麦赛福格森新推出的8S系列拖拉机荣幸获得红点设计大奖：2021商用车类产品设计大奖。
 
　　麦赛福格森 8S系列从发动机、驾驶室、传动装置、动力传动系统到新式操纵装置和互连性，都有全新升级。该系列有四种型号可选，发动机功率可覆盖205至265马力，发动机功率管理系统还可为其额外增加20马力的功率。多样的选择确保买家能根据用途选购合适的拖拉机。

7月
 
　　爱科携新品参加2021新疆农机展
 
　　7月11日，2021新疆农业机械博览会在乌鲁木齐市新疆国际会展中心隆重开幕。爱科携旗下麦赛福格森多款产品亮相展会，新疆市场大有可为。

 

9月
 
　　“全球系列”拖拉机智享版荣获中国农业机械年度TOP50+应用贡献金奖
 
　　麦赛福格森“全球系列”拖拉机智享版荣获2020年度TOP50+颁奖盛典中荣获应用贡献金奖。这款产品作为2021年爱科集团的重磅新品，一经上市便受到了广大新老用户的热烈欢迎，销量一路上涨。此次荣获TOP50+应用贡献金奖，更是印证了行业和用户对麦赛福格森产品品质的肯定和信赖。

10月
 
爱科出手不凡，重磅亮相2021中国国际农机展
 
　　10月26日，爱科携旗下麦赛福格森全线农业设备解决方案出席2021中国国际农业机械展览会。此次参展的一众拳头产品包括麦赛福格森“全球系列”拖拉机智享版MF 1304、大马力拖拉机MF 2204及MF 3404、小方捆打捆机MF 1840S XD、大方捆打捆机MF 2270、圆捆机MF RB3130F、自走式割草压扁机MF WR9960和配套圆盘割台MF 9316D等。本届展会现场气氛热烈，用户洽谈、上机试车人气高涨，参展效果颇佳。

 
爱科杯“花样麦赛”摄影大赛官宣开始
 
　　爱科杯“花样麦赛”摄影大赛从10月27日正式启动，整个大赛历时一个月，呼吁广大“麦粉”用手机或相机拍摄身边带有麦赛福格森产品的人景物合照，一起分享与麦赛福格森在一起的欢乐时光。

▼部分获奖作品

爱科常州工厂八万台发动机荣耀下线
 
　　在疫情给全球供应链不断加压的2021年，爱科常州工厂克服各方压力保障生产于10月份喜迎第八万台发动机建造完成，下线数量创下爱科建厂以来的历史新高！
 

 

12月　　
 
麦赛福格森推出全新品牌LOGO
 
　　2021年12月，在品牌诞生175周年之际，麦赛福格森作为美国爱科集团全球化品牌之一，宣布将更新原有的标志性三角叠标，并于2022年推出全新的“Born to Farm”这一品牌理念。全新的logo将逐步在全球范围内推广应用。目前已慢慢出现在爱科的线上渠道中，未来所有的营销材料也将得到更新。
 

 
 

爱科亮相2021安徽秸秆产业博览会
 
　　12月3-4日，2021安徽秸秆暨畜禽养殖废弃物综合利用产业博览会在合肥滨湖国际会展中心举办。爱科一直以来竭力推动秸秆“变废为宝”和秸秆产业化，麦赛福格森MF RB3130F圆捆机和“全球系列”拖拉机智享版MF 1304亮相了本次博览会，并同步展出了秸秆离田整套解决方案。
 

 

爱科常州工厂三万台拖拉机下线纪念
 
　　2021年爱科常州工厂在全球供应链不断加压的大环境中逆流而上，工厂产量持续攀升，12月份迎来第三万台拖拉机荣耀下线！这一里程碑式的数字不仅彰显了爱科的成长，背后也映射出爱科强有力的产品体系，以及千万用户对爱科品质的肯定。
 

 

爱科中国“希望工程·让爱延续”公益捐赠活动圆满举办
 
　　12月24日，爱科中国“希望工程·让爱延续——Mini公益音乐会&内部捐赠活动”在爱科常州基地举行。爱科中国联合中国青少年发展基金会(CYDF)向贵州省安龙县春潭街道第二小学捐赠古筝及科学盒子等课外教学用具，并通过两地视频连线互动的方式完成了捐赠活动。春潭二小的倪元武校长及学生代表向爱科中国表达了诚挚的感谢，爱科集团亚太非地区领导人中国区总经理方文荣先生致辞并向学生们送上寄语，希望孩子们能健康成长、努力学习，树立远大理想，将来成为对祖国、对社会有用的人才。
 
　　此次捐赠是爱科中国继2020年11月在甘肃启动爱科中国“希望工程·为爱助跑”项目后的又一爱心举措，展现出了爱科该有的社会责任和担当。未来，爱科将一如既往扛起社会责任的大旗，继续播撒希望、传播爱心。
 

 

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