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创新与发展 责任与担当 | 爱科中国2020大事记

2021-01-04 09:44:58 来源：农机网 作者：林言 阅读量：47381 评论

导读：2020年11月-12月期间，爱科副总裁兼中国区董事总经理Alistair McLelland及爱科(中国)投资有限公司总经理方文荣走访了甘肃和黑龙江地区部分代表性经销商。

　　【农机网 明星企业】2020年已圆满结束，这一年爱科中国在挑战中奋勇前进，在困难中勇于扛起大企业的社会责任，这一年爱科中国是创新与发展的一年，也是体现责任与担当的一年。 
 
　　二月
 
　　抗击疫情、保障春耕：爱科中国开启线上销售及各项在线服务
 

　　2020年2月，为减少人员流动、阻断疫情传播，同时全力保障春耕顺利进行，爱科中国开启线上销售模式，并推出全新的“VR720虚拟现实全景展厅”功能，利用虚拟的在线3D智能全景展厅将麦赛福格森全系列产品一一呈现，供用户在线选择产品；售后方面也同步推出了各项在线服务保证在尽量足不出户的原则下维持农机的日常运行和保养。
 
　　三月
 
　　爱科中国抖音直播首秀
 
　　2020年3月11日，爱科中国首场抖音直播在爱科中国大本营——常州工厂开播。爱科中国产品经理为大家带来了麦赛福格森MF 7700系列拖拉机绕机讲解以及系列政策的宣讲，直播中还安排了各项福利抽奖。此次首播反响热烈，为之后爱科定期直播讲解产品、答疑解惑打下了坚实基础。
 
　　四月
 
　　①爱科启动新冠疫情援助计划
 
 
　　爱科集团作为的三大农机企业之一，面对疫情带来的粮食安全问题，毅然肩负起大企业的社会责任，在2020年4月特别启动了“爱科农业基金COVID-19”援助计划，为爱科四大区域因疫情影响而需要帮助的地区/组织提供资助。
 
　　②“瓜分十万购车金”活动正式上线
 
　　2020年4月，为助力春耕、减轻用户负担，爱科正式上线了“瓜分十万购车金”活动。用户领取爱科专属购车金，买农机可直接抵扣现金，并有限量精美礼品可兑换。此活动可为用户直接带去福利，受到了广大爱科用户的追捧。
 
　　六月
 
　　①安徽怀远县麦赛福格森打捆机现场观摩会助力秸秆综合利用

　　2020年6月，正值“三夏”抢收之际，爱科(中国)投资有限公司总经理方文荣带领销售、市场、售后等团队成员来到安徽省怀远县实地观摩麦赛福格森打捆机使用及作业情况，意在加强交流、拓展市场，促进当地秸秆机械化利用。爱科商务团队借此机会观摩了麦赛福格森打捆机的使用情况，并与当地经销商和用户进行了交流讨论、解疑答惑，让用户买的放心，用的安心。
 
　　②新版《为农》全新上线

　　2020年6月30日，在“藏匿”了近半年之后，全新改版后的《为农》以崭新的姿态再次呈现在大家的面前。在这个盛夏开始的时候，新版《为农》以全新的展示方式华丽出场，并继续服务广大农机用户。
 
　　七月
 
　　①麦赛福格森“登陆地球Landing on Earth”线上新品发布会正式开启

　　北京时间2020年7月24日，麦赛福格森“登陆地球Landing on Earth”线上新品直播发布，来自170个国家的农民、经销商和媒体记者，共约6万5千人观看了这次新品发布会。
 
　　此次发布会，爱科集团隆重推出了全新的麦赛福格森MF 8S系列拖拉机，该系列开创了高效易用、稳定可靠、价格亲民拖拉机的“新纪元”，使全互连智能和可持续农业的舒适度与效率提高到新的水平。
 
　　②2020 爱科中国供应商云大会正式举行

　　2020年7月29日，“2020爱科中国供应商云大会”在线上正式举行。爱科集团首席运营官Eric Hansotia先生、爱科高级副总裁兼亚太及非洲区总经理Gary Collar先生、爱科集团首席采购官Tomasevic Josip先生、爱科副总裁兼中国区董事总经理McLelland Alistair先生、爱科中国销售总监方文荣先生、爱科中国采购总监肖景金先生参加了此次大会，与各大供应商畅聊爱科新进展，分享了新战略规划。
 
　　③爱科常州新备件分销中心落成投运

　　2020年7月，爱科全新的备件分销中心在中国常州正式投入运营。新备件分销中心将作为中国备件业务的中央仓储空间，满足未来日益增长的备件供应需求。爱科三期工程项目总投资达480万美元，项目范围包括在爱科常州工厂建设一个1万平方米的新型仓储设施并安装各类相关设备。全新的备件分销中心具有重要的战略地位，未来将不断提供更加专业高效的售后与物流服务。
 
　　八月
 
　　Eric Hansotia将继任董事会主席兼首席执行官

　　2020年8月，爱科董事会宣布，现任董事会主席、总裁兼首席执行官Martin Richenhagen先生已选择于2020年12月31日退休。公司进一步宣布，董事会已任命爱科集团现任高级副总裁兼首席运营官Eric Hansotia先生接任Richenhagen为董事会主席、总裁兼首席执行官，该任命自2021年1月1日起生效。
 
　　九月
 
　　MF2270大方捆打捆机荣获TOP50+应用贡献金奖

　　2020年9月27日，2020第八届中国农机论坛在北京举办，论坛同期举办了2019中国农业机械年度TOP 50+颁奖盛典。爱科旗下麦赛福格森品牌MF 2270大方捆打捆机在此次活动中荣获“应用贡献金奖”，这是MF  2270继去年在TOP 50+获奖后对金奖的再次斩获。同时，爱科中国市场部荣获TOP 50+年度营销拓展团队奖。
 
　　十月
 
　　爱科及其农业基金会捐出超9万美元COVID-19救助金
 
　　2020年10月，总部位于列支敦士登，致力于通过可持续农业发展消除饥饿的私人基金会爱科农业基金会，向亚太和非洲地区捐赠超9万美元救助金，这是其在四月份启动的新冠疫情援助计划的一部分，为在范围内爱科所在地区的非盈利性组织提供资金支持。

　　其中，中国武进慈善总会共筹得来自爱科1.2万美元的捐款，该笔捐款将用来支持贫困家庭助学项目，尤其是儿童助学项目。慈善总会将开展针对边缘化人口的专项扶贫活动。
 
　　爱科及其基金会致力于维护粮食安全，并将继续集中力量为有困难的地方提供和当地支持。
 
　　十一月
 
　　①爱科亮相青岛农机展全息投影裸眼3D引爆全场

　　2020年11月13日-15日，2020中国农业机械展览会在山东青岛世博城展览中心盛大开幕。爱科携旗下麦赛福格森品牌广受欢迎的“明星”产品悉数出场，其中包括麦赛福格森“系列”拖拉机MF S1204、麦赛福格森大马力拖拉机MF 2404、麦赛福格森圆捆机MF RB3130F，以及以“特殊方式”惊艳亮相的麦赛福格森大方捆打捆机MF 2270XD。
 
　　本次展会，爱科依附新型前沿科技，运用5G技术实现MR直播系统结合裸眼3D全息展示系统，将“无人化”展台“搬”到了展会现场。这一全新的展出形式让人眼前一亮，吸引了众多观众驻足观看，可谓人气爆棚。
 
　　②“爱科中国•为爱助跑”希望工程捐赠活动在甘肃岷县顺利举行

　　2020年11月，爱科中国协同中国青少年发展基金会(CYDF)正式启动了“爱科中国为爱助跑”希望工程项目。11月26日，此项希望工程捐赠活动在甘肃省岷县西寨九年制学校正式举行。这项工程主要涵盖两大活动，分别是“希望工程快乐体育”和“希望工程图书室”，爱科捐赠的款项将被用于体育设施的建设和学生阅读书籍的配备。
 
　　十二月
 
　　爱科中国高层走访甘肃及黑龙江部分代表性经销商
 
　　2020年11月-12月期间，爱科副总裁兼中国区董事总经理Alistair McLelland及爱科(中国)投资有限公司总经理方文荣走访了甘肃和黑龙江地区部分代表性经销商。这些经销商均在当地保持了较高的市场占有率，并对爱科拓展市场做出了很大贡献。甚至部分经销商已加入爱科十余年，持续为当地农业和农户提供爱科高品质的产品及服务。
 
　　此次走访不仅鼓舞了经销商，更充分显示了爱科中国对市场把握的充分性和对未来发展十足的信心。

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