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王健林4大金句引发农机行业深思

2017-01-11 14:33:07 来源：中国农机网 阅读量：44826 评论

导读：听说继“一个亿小目标”之后，王健林又爆金句了，“什么清华北大，都不如胆子大”迅速在网络上引发激烈讨论。近期，万达集团董事长王健林出席清华大学经济管理学院企业家讲堂，分享了万达的成功秘诀。在演讲中，他风趣幽默，语出惊人，让台下听众惊叹不已。

　　【中国农机网 本站原创】听说继“一个亿小目标”之后，王健林又爆金句了，“什么清华北大，都不如胆子大”迅速在网络上引发激烈讨论。近期，万达集团董事长王健林出席清华大学经济管理学院企业家讲堂，分享了万达的成功秘诀。在演讲中，他风趣幽默，语出惊人，让台下听众惊叹不已。
 
　　成功的秘诀总是可以相互借鉴的，它并不局限在某一行业中，那么作为农机企业又可以从王健林的金句中学到什么呢？下面谈谈王健林的4大金句给笔者的几点启示。
 
　　金句1：什么清华北大，都不如胆子大
 
　　王健林认为：富贵险中求，敢闯敢干竞风流
 
　　启示：增强自信 敢于实践
 
　　当前中国农机企业正面临着“内忧外患”，不仅本土企业之间竞争激烈，还有国外企业如：爱科、约翰迪尔等的强势来袭，使市场蛋糕的瓜分显得更加艰难。国外农机产品优势显著，成熟先进的技术、人性化的设计、率作业以及智能化操作使其产品在我国市场得到了很好的推广及应用，给本土农机企业带来极大压力。
 
　　国外农机产品就好比“清华北大”，难道作为“其他大学”的本土农机企业就没有机会了吗？答案显然不是。就像王健林所说：“什么清华北大，都不如胆子大”。本土农机企业首先就要树立起信心，才能迎来用户的信赖；其次，便是要敢于实践，先进的不一定就是好的，合适才重要，要勇于探索适合我国农情的新型农业机械。
 
　　金句2：做一家让世界尊敬的中国企业
 
　　王健林认为：做一家让世界尊敬的中国企业，要投身舞台参与竞争依靠实力胜出并赢得洋人的尊敬。
 
　　启示： 提高品质 走出去
 
　　中国农机工业虽然是制造老大，但却是中低端产能过剩，产能不足，因此缺乏竞争力，在农机产品舞台上始终扮演着“小角色”。想要促使农机企业发展壮大，走上世界舞台至关重要，就像王健林所说，要做一家让世界尊敬的中国企业。
 
　　在笔者看来，农机企业只有立足视野，增强开放意识，提升自身品质，才能更好地抓住外部重大机遇加快自身发展。例如中国一拖就是早“走出去”的典型。2011年，中国一拖收购了意大利ARGO集团旗下一家法国工厂，并设立了研发中心。2013年9月，一拖生产的拥有完全自主知识产权的动力换挡重型拖拉机下线，终结了巨头的垄断。目前中国一拖的动力换挡技术已经应用到了80至400马力拖拉机。
　

        金句3：万达是知恩图报的“四有”公司
 
　　王健林认为：万达不仅做到了经济指标，还在承担社会责任方面成绩突出，在创造就业、缴纳税收、节能减排、慈善捐赠、义工服务等方面也成绩。
 
　　启示：节能环保 产业升级
 
　　在国家农机购置补贴等一系列强农惠农政策推动下，我国农业装备水平快速提高，农业机械应用领域不断拓宽，但是农业机械油耗高、效率低与供油紧缺、油价高的矛盾越来越突出。随着国家环保要求的不断提高，如何让企业发展和承担社会责任实现平衡是农机企业现阶段必须要思考的问题。
 
　　2017年，农机生产全面进入“国三标准”，农业机械正在向着高质量、多功能、低能耗和低成本等方向发展。企业要紧紧抓住这个机遇，以节能环保为目标，实现产业升级，不仅给社会提供了质量高、成本低的产品，而且还可以带动企业或整个农机行业的振兴与全面发展。
 
　　金句4：创新决定格局
 
　　王健林认为：万达的成功原因之一在于选择了不走寻常路，创新决定格局。
 
　　启示：创新技术 提升竞争力
 
　　提到我国当前农机市场，有一个现象比较突出，那就是“同质化”。由于缺乏技术保护和监管条例，再加上自身创新能力薄弱，“学习”、“拷贝”他人的产品已成为市场常态，严重扰乱竞争秩序。做到王健林所说的选择不走寻常路，是企业摆脱这种”怪圈“的关键。
 
　　因此，先进优势企业依旧要持续不断地加大生产研发投入力度，创新技术，在紧跟市场需求的同时积极研发适销对路产品，握市场未来的需求动向，提早进行基础性研发，不断推出个性化、前瞻性的产品。对中小型企业而言，要找到一条适合自身持续发展的路子，如走专业化、配套化道路，而非盲目跟随、仿冒甚至剽窃他人的产品和技术，以此来提高市场竞争能力。
 
　　眼下，我国农业机械的需求量仍在不断增加，农机工业仍处于发展期。但是没有永远走高的企业，也没有*下滑的市场，农机企业要未雨绸缪，借鉴他人成功经验完善自身建设，就算逆境来临，也能迎难而上。
 

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