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火力全开！上半年中联重科产品热销海外

2023-07-24 10:44:57 来源：中联重科 阅读量：11002 评论

导读：加速阔步“一带一路”，海外开拓火力全开，2023年上半年，中联重科持续深耕海外市场，国际化发展不断取得新突破。

　　【农机网 明星企业】加速阔步“一带一路”，海外开拓火力全开，2023年上半年，中联重科持续深耕海外市场，国际化发展不断取得新突破。
 
　　工程起重机械
 
　　2023年上半年，中联重科工程起重机海外主机销售火爆，其中中东南亚(含印度)、俄语区同比增长超过2倍，在其他区域如欧洲北非、东南亚也实现了翻倍式增长。
 
　　定制化、差异化的创新产品爆款频出。以全地面起重机ZAT1600H853为例，其是基于国内成熟平台，采用模块化设计，专门针对海外开发的5桥全地面产品，一季度一经推出就受到市场热捧，截至目前已在印度、中东、东南亚、美洲等市场销售近50台。
 
▲“全球爆款”之一的全地面起重机ZAT1600H853
 
　　履带吊、越野轮胎吊等出口同样交出“高分答卷”。各类起重机广泛参建全球重要工程。
 
▲履带吊海外施工“大显身手”
 
　　混凝土机械
 
　　2023年上半年，中联重科混凝土机械热销海外，在中东、俄语区、拉美、印尼、北美、菲律宾等国家和地区增长显著。
 
　　以中东为例。5月，中联重科与阿联酋行业排名前五的大型商混公司Oryx Mix再签17台泵车批量订单。该公司已累计采购超过50台套中联重科设备，对公司的产品、服务和备件等高度赞赏，表示今后将首选中联重科。上半年，混凝土机械在中东市场销售涨幅达258%。
 
▲泵车等批量交付阿联酋
 
　　搅拌车、搅拌站、车载泵等设备同样走红海外。新一代搅拌车在中东实现多次批量交付；各型号搅拌站在印尼多个重大项目建设中贡献力量。
 
▲搅拌车批量交付中东客户
 
　　建筑起重机械
 
　　近日，满载着塔机标准节等部件的货车长龙，从中联重科常德工业园鱼贯而出前往港口。2023年年初至今，中联重科出口的塔机产品已近千台。
 
▲中联重科塔机发运海外
 
　　作为中国出口欧洲最主要的塔式起重机厂商之一，中联重科在当地已经深耕了17年。2023年，应用“30年寿命、全域安全、远程管理”三大核心技术的R代塔机，以高端、绿色、智能等突出优势，在全球市场掀起又一销售热潮。
 
▲出口海外的中联重科塔机
 
　　新兴板块产品同样起势强劲。如土方机械一季度主力型号挖掘机产品出口销量同比增长超过200%，在阿联酋等区域的销售额已超过去年全年总额。
 
▲中联重科挖掘机沙特批量交付
 
　　中联重科农机也在海外稳步前行，上半年成为多米尼加农机装备批量集采项目中采购份额最大的单一供应商，并与吉尔吉斯斯坦规模最大的农业服务公司、埃塞俄比亚农商集团达成战略合作。
 
▲中联重科农机与埃塞俄比亚农商集团签约
 
　　中联重科用“地球村”思维和“本地化”理念，加速海外业务的模式变革，端对端深耕全球市场，数字化赋能业务模式，战略布局持续完善，正持续强化市场竞争力和品牌影响力，让全球用户感受到中国先进装备的价值与魅力。
 

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