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国内行业唯一!“徐工”品牌连续4年上榜世界品牌500强!

2022-12-16 13:44:43 来源:徐工农机 阅读量:20414 评论

导读:12月15日,世界品牌实验室(World Brand Lab)2022年度(第十九届)《世界品牌500强》排行榜在美国纽约隆重揭晓。

  【农机网 明星企业】12月15日,世界品牌实验室(World Brand Lab)2022年度(第十九届)《世界品牌500强》排行榜在美国纽约隆重揭晓。中国品牌徐工位列第386位,较去年上升9位,连续四年跻身世界级品牌行列。
 
  《世界品牌500强》作为全球权威性榜单,是以品牌的世界影响力作为评判依据,针对市场占有率、品牌忠诚度和全球领导力三项关键指标,对全球约15000个知名品牌进行综合评分,最终推出了世界最具影响力的500个品牌,至今已连续发布19年。
 
  榜单显示,今年中国品牌入选数达45个。徐工已连续四年成为国内工程机械行业唯一入选,排名逐年稳步提升,表现亮眼,在疫情冲击、经济波动、竞争加剧等诸多因素影响下的市场环境中,彰显了蓬勃旺盛的生命力。
 
  品牌不仅是一家企业的名片,也是一个国家实力的象征。当下,品牌广誉度已成为衡量一家企业综合实力的外在体现。作为一家源自中国的企业,徐工品牌价值连年增长,突破千亿大关,国际地位愈加稳固,这不仅是自身核心竞争力的增强,更折射出了中国装备制造业的高速发展。
 
  砥砺前行,扬帆起航。今年是习近平总书记视察徐工五周年。五年来,徐工牢记嘱托“着眼世界前沿,努力探索创新发展的好模式、好经验”,锚定技术创新和国际化两大主战略,高质量发展不动摇,带动中国制造业良好发展,如今已稳居全球工程机械行业前三,产品远销190多个国家和地区,实力和美誉度双双提升,成为“中国品牌”走出去的“代言人”之一。
 
  站在新的历史节点, 徐工作为全球工程机械领军品牌,将继续加强品牌生态系统建设,聚焦“高端化、智能化、绿色化、服务化、国际化”,着力品牌与内强实力的深度融合和双向促进,加速打造世界一流现代化企业,向外界展现一个真实全面、立体多彩的工程机械行业的领军企业形象。
 
  关于世界品牌实验室:世界品牌实验室(World Brand Lab)是全球领先的品牌咨询、研究和测评机构,由 1999 年诺贝尔经济学奖得主罗伯特·蒙代尔教授(Robert Mundell)倡议创建并担任首任主席,全资附属于世界经理人集团。世界品牌实验室致力于品牌估值、品牌战略、品牌设计、品牌保护,专家和顾问来自哈佛大学、耶鲁大学、麻省理工、牛津大学、剑桥大学等世界一流学府。
 
  徐工徐工,助您成功!
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