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法国库恩:百年企业扎根中国,助力农业现代化

———专访库恩中国销售总监周平
2020-11-20 17:08:00 来源:农机网 作者:林言 阅读量:66229 评论

导读:库恩自上世纪90年代进入中国市场后便积极投身国内的农业机械化建设,为国内用户提供高品质、高效率的农机设备,成为了国内农机市场*的品牌。

  【农机网 访谈资讯】 法国库恩集团是的性农机企业,自1828年成立以来,至今已有192年专业从事设计、生产、销售农业机械的经验。目前已在世界各地设立了11个工厂,并在11个国家设立了分公司,其销售网络遍及80多个国家和地区。库恩自上世纪90年代进入中国市场后便积极投身国内的农业机械化建设,为国内用户提供高品质、高效率的农机设备,成为了国内农机市场上有名的品牌。

  在11月13-15日的2020农机展上,农机网有幸采访了库恩中国销售总监周平先生,周总向我们介绍了库恩百年的核心竞争力以及现场带来的新产品。

  周总介绍到,库恩在主要生产四大类农机设备,包括畜牧设备、耕整地设备、牧草设备和道路景观设备。当前库恩已进入中国市场30余年,随着中国农业现代化发展进程加快,用户对高质量农机装备的需求也越来越高。周总表示,库恩将继续扎根中国并持续为中国农业提供技术先进、品质可靠的农机装备,为中国农业发展贡献力量。
 
  品质+服务,俘获用户的“心”
 
  百年来,库恩的产品不仅俘获了欧美等国家用户的一致好评,进入中国市场后,也迅速赢得了国内用户的支持和信赖。那么这个百年品牌的核心竞争力何在?
 

  周总向我们介绍,首先是产品,“冰冻三尺非一日之寒”,打铁还需自身硬。192年来库恩收获良好信誉并非偶然,可靠、优异的产品性能是原因之一。库恩一直以来的竞争力就是品质,从原材料进厂开始,对质量层层把关,让每一台出厂的机器都合格,都符合欧洲生产标准。一位多年的老用户是这样评价库恩的:“我的机器都是库恩的,搂草机、撒肥机、播种机打捆机我都买的库恩的!设备一上手,根本舍不得扔下!”
 
  除产品外,库恩的服务也是一大亮点,为了让用户满意,库恩专门给合作伙伴、经销商进行培训,让他们尽快熟悉产品的操作使用,以便为用户更好的解决困难;同时库恩在各地拥有自己的备件库,并进行完善与系列的管理,让维修与领取部件更加便捷。库恩中国分公司拥有一支经验丰富、积极上进的团队,他们为经销商网络提供有力的帮助和支持,以缩短故障机器的停机时间;售后团队还与当地经销商密切合作,采取预防措施,开展不同形式的培训,冬季预防性检测等。
 
  金杯银杯不如用户的好口碑,库恩就是这样一个执着于品质和服务的专业农机公司。贴近土地、贴近用户,成就了库恩这个百年品牌在世界范围内被认可和信赖。
 
  牧草设备发展正当其时,库恩新品引关注
 
  当前,奶业发展广泛受到重视,相关的牧草设备也发展得如火如荼。周总表示库恩非常看好这个市场,在未来3-5年会是这个行业蓬勃发展的时期。此次展会库恩除了展出其他经典的撒肥设备、播种设备、耕整地设备和牧草设备外,更是带来了*亮相的三联式割草压扁机。这款形似“大蝴蝶”的机器吸引了众多现场和直播间的观众。

  此款10米作业宽幅的割草压扁机采用全机械无链条与皮带传动,稳定性更好,刀盘割台终身无需换油。所有割台配备液压悬浮装置,仿形贴地作业更精确,在获得更均匀的割茬高度的同时,也不会损伤苜蓿留茬;得益于菱形橡胶压扁辊,晾晒的时间更短,草条放铺形状也更有利于空气的流通,加速水分散发;据新疆用户反馈,割草后晾晒时间少于24小时;9米作业宽度的机型在新疆一天可以割2000多亩。
 
  与时俱进,“线上+线下”全力推广
 
  后,在谈到线上直播问题时,周总表示,自疫情发生以来,线下销售和推广受到了一定的影响,库恩也及时调整了策略,开拓线上渠道,包括抖音直播、今日头条等多种新媒体方式进行推广,用户的参与热情都很高,也都取得了很好的效果。当天在展会现场也进行了全程直播。周总表示今后将采取线下+线上相结合的方式进行品牌推广,也欢迎大家多了解库恩这个百年品牌。

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