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金大丰2019年商务年会圆满召开——坚持金品质、大销售,喜迎丰收年

2019-01-02 08:51:55 来源: 山东金大丰机械有限公司 阅读量:14256 评论

导读:2018年12月24日,以“金品质、大销售、丰收年”为主题的2019年金大丰商务年会在重庆喜来登大酒店隆重召开。参加本次会议的有中国农机工业协会名誉会长高元恩先生、中国农机工业协会副秘书长李有吉先生、《中国农业出版社》副总编《世界农业》杂志总编宋毅先生、《中国农机化导报》社长刘卓先生、《中国农机化导报》主任张建设先生、金大丰董事长徐祥谦、常务副总韩涛、副总经理张昊、副总经理兼营销总监李明余、总工程

  【中国农机网 明星企业】 2018年12月24日,以“金品质、大销售、丰收年”为主题的2019年金大丰商务年会在重庆喜来登大酒店隆重召开。参加本次会议的有中国农机工业协会名誉会长高元恩先生、中国农机工业协会副秘书长李有吉先生、《中国农业出版社》副总编《世界农业》杂志总编宋毅先生、《中国农机化导报》社长刘卓先生、《中国农机化导报》主任张建设先生、金大丰董事长徐祥谦、常务副总韩涛、副总经理张昊、副总经理兼营销总监李明余、总工程师郭和甲、销售总监徐昭凯及来自全国各地的经销商、战略合作伙伴以及新闻媒体等500余人,大家欢聚一堂,相互沟通交流,共同谋划合作发展的美好未来。

  会议现场高朋满座

12款产品惊艳亮相 

  本次商务年会,由公司常务副总韩涛主持,董事长徐祥谦向参会嘉宾总结了金大丰2018年取得的成果并分享了2019年的战略规划。

金大丰董事长徐祥谦总结2018年成果,分享2019年发展规划
 
  2018年,金大丰产销各类收获机共计3800台,实现销售收入5亿元,同比增长36.5%。成功研发了6公斤水稻机、四行青贮机、花生捡拾收获机,优化了原有三行、四行玉米收获机、5公斤水稻收割机和8公斤小麦收割机,丰富了玉米机的结构配置,产品可靠性、适应性和智能化都得到大幅提升。而能够取得这些成绩,徐总认为这离不开金大丰各地区经销商的支持以及员工们的不懈努力,当然还离不开公司在技术方面的不断投入和三个“创新”一个专注:
 
  自2012年以来,通过三期工程,投资上亿元,先后建成了5.2万平米的现代化生产车间和先进的生产设备,进一步提升了工艺装配水平。
 
  24年如一日,专注、专业、专心于农业机械细分领域的收获机械,突出做好玉米收获机,形成了玉米机带动小麦机、水稻机和花生机等发展的专、精、特的产品体系,用较短的时间内在农业收获机械领域占有一席之地,成为全国农机企业中新产品销量多的企业之一。
 
  中国农机工业协会名誉会长高元恩先生对金大丰的发展高度评价,认为在整个农机行业严重下滑的形势下,金大丰仍保持了36.5%的增长,是24年以来坚持匠心管理、匠心制造、以终为始的结果体现,希望金大丰在未来的发展中继续发挥心无旁骛攻主业的匠心精神,在农机行业中争先创位,为弘扬中国的农机事业和乡村振兴做出应有的贡献。

中国农机工业协会名誉会长高元恩先生高度赞扬金大丰
 
  在会上,徐总进一步描述了金大丰2019年的发展规划。坚持“与大企业比价格比反应速度,与小企业比质量比售后服务”的战略原则,在质量方面不懈追求金品质;研发制造方面,心无旁骛攻主业—收获机;另外通过大销售丰富产品线,满足客户需求力,力求2019年获得新的突破。

总工程师郭和甲就金大丰主导产品进行了优势分享
 
  郭总就金大丰小麦机、玉米收获机、东北型玉米机、花生收获机、籽粒收获机以及穗茎兼收青贮机等主导产品进行了优势分析。“产品是王”,金大丰是24年如一日专注于收获机械的专业制造商,这些优势分析充分说明了金大丰产品的市场适应性有很强的生命力。

销售总监李明余做营销政策深度报告
 
  李总分享了2018金大丰营销亮点,用户收益颇丰(亮点:河南汝州尚庄镇李太国购4YZP-4D一台,2018年仅收益17.4万,作业3170亩、520小时),玉米机、小麦机销售事在人为(亮点:聊城市东昌府区凯发汽车销售有限公司2018销售总量122台,其中玉米机107台,河南清丰汇鑫农机有限公司2018销售总量81台,其中金大丰小麦收获机17台 ),新产品推广形势喜人(亮点:驻马店精锐农业机械有限公司、汝南佳禾农机有限公司2018销售金大丰花生机57台),这些亮点进一步提振了实现2019更大丰收年的信心!
 
  李总提出2019金大丰的营销发展目标,一是秉承“以用户为中心”理念,保障用户收益越来越高;二是坚持“厂商是和睦夫妻”理念,保障经销商总销量翻番增长;三是金大丰收获机械产品产销稳步增长3800台——5600台;四是金大丰联合销售产品销量提升1500台——2000台;五是销售收入稳步增长6——8亿元;六是市场开发稳重求进:细分中原市场、拓展东北市场、开拓项目市场、开拓网络市场、开拓外贸公司市场、开拓国外市场,总体目标为成为收获类专业制造商、通过玉米机提升行业位次、目标为轮式机的全收王和履带机的多功能。
 
  李总特别分享了金大丰能够提供的8大营销支持,玉米机花生机等产品全面升级支持、类39个品种产品优势分析支持、特殊促销政策支持、管理服务提升支持、渠道优化支持、联合销售支持、宜信和宜农公司的融资支持以及中国太平洋保险支持和品牌提升支持将会有效助力金大丰经销商营销业绩的提升!
 
  公司2019年还将与农机通网深度合作,全面部署CRM系统助力金大丰发展。农机通网站COO(运营官)贺庆旭在经销商大会上就“农机经销商为什么要用信息化系统?”也进行了详细阐述。

  本次金大丰与农机通网站在CRM系统的合作内容包含:推进数字化营销,从销售线索智能分发开始,提高销售效率,提高转化率,提供销售机会助推销售;提供“一键报修,全程质量管控”的用户售后服务体验,提供全程售前、售中和售后全程服务;打造“厂家–经销商–用户”全程联动的信息流程,厂商可以在系统内完成进货订单、实时库存、配件调拨、财务回款、售后服务费用结算等常见业务需求。告别以往繁杂的业务流程和报表丢失的风险。
 
  徐总特别强调“大销售”战略更能助力“丰收年”的实现。
 
  拥抱共享经济商业时代模式已经形成,体现“以客户为中心”、切实满足市场需求是我们厂商的共同目标,为此金大丰适时推进了“大销售”战略。
 
  “大销售”就是“金大丰 机联社 ”,就是尽大可能满足客户需求的“农机一站购”。
 
  机联社农机一站购是率、低成本的农机实体销售网络联盟。专为有提升经营模式需求的经销商服务,提供多系列机型和系统支持,并且让经销商省时省力省费用。
 
  2018年3月29日, 山东金大丰机械公司与内蒙古长明机械股份有限公司正式签署战略合作协议。通过初步运作,效果很好,实现了多赢局面。
 
  2018年10月26日,在中国农业机械展览会在武汉会展中心举办之际。金大丰举行了金大丰“机联社”农机一站购战略合作交流发布会,再次就未来合作与内蒙古长明机械股份有限公司(青贮机打捆机)、青岛菲尔特工业有限公司(花生收获机,马铃薯收获机)、潍坊市奥维五金制品有限公司(拖拉机)签订战略合作协议。
 
  值得高兴的是,近期内金大丰“机联社”模式又得到了很多企业的响应,山东天海农业装备有限公司(拖拉机)潍坊华特拖拉机有限公司(拖拉机)山东神龙重工有限公司等相继有与我们签订了战略合作协议。

  我们的愿景是,金大丰机联社成员达到:
 
  500-1000家经销商,50-100家制造商,2.5万-4万台需求量,20亿以上的市场份额。
 
  逐步形成“资源共享、优势互补、抱团取暖、协同发展”的大销售共赢模式。同时,依托各经销商为销售平台,出台更加优惠的营销政策,紧密联合厂家-经销商-用户三方利益共同体,共赢、共享胜利成果。
 
  没有好,只有更好,金大丰的“金品质”会永远在路上,“金大丰机联社”模式的“大销售”会永远在路上。
 
  更重要的是 “24年专业品质,三代人口碑的见证” 的金大丰是我们厂商共同努力的结果。
 
  所以我们有理由相信,“丰收年”属于金大丰,“丰收年”属于与金大丰合作的经销商,“丰收年”属于我们的客户,“丰收年”属于我们大家!
 
  会议期间,公司对2018年作出突出贡献的经销商颁发奖项,并邀请获奖代表发言
 
  颁奖和获奖照片集锦

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