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凯斯纽荷兰3S入店辅导，进一步探索经销商能力提升

2024-01-04 13:12:05 来源：凯斯CaseIH 阅读量：13313 评论

导读：此次辅导活动被精心安排为两天，以深度挖掘和探讨经销商的核心业务。首日的培训中，全体参与人员共同聚焦于经销商的品牌理解、服务的本质以及公司当前的优劣势、机遇和面临挑战的分析。

　　【农机网 明星企业】新年将至，为进一步探索提升经销商的整体能力，近日凯斯纽荷兰团队对其经销商呼伦贝尔乾丰公司进行了为期两天的3S入店辅导。此次活动吸引了29位来自销售、服务、备件、财务和金融内勤等部门的核心人员参与。
 
　　此次辅导活动被精心安排为两天，以深度挖掘和探讨经销商的核心业务。首日的培训中，全体参与人员共同聚焦于经销商的品牌理解、服务的本质以及公司当前的优劣势、机遇和面临挑战的分析。
 
　　通过全员参与的讨论模式，让每一位学员都有充分表达自己的观点的机会，分组描述的环节更是让团队成员深入挖掘了公司的各个方面。每组反馈的演讲环节，则让每一个声音都被听见，每一个观点都被重视。
 
　　第二天的议程则专注于零售客户的管理。各小组在培训导师的引导下，通过对三个具有代表性的案例进行分析、讨论、总结与反思，进一步提升了团队对零售客户管理的理解和技巧。
 
　　同时，针对互联网及新媒体的发展与应用，为更好地指导经销商有关自媒体平台的使用，更有效发挥新媒体的作用，本次入店辅导还准备了自媒体相关环节的课程。
 
　　新媒体组在经销商会议室开展了自媒体基础培训工作，学员们将自身创意与老师的专业讲解进行融合，现场积极参与，通过制作公司宣传视频的小课题，进一步牢牢掌握所学知识。
 
　　经销商作为企业品牌与用户间的桥梁，承载着沟通信息传达价值的重要作用。有效的利用新媒体平台，不仅能更好地让用户倾听我们的声音，更为品牌传播注入了新的活力。
 
　　呼伦贝尔市乾丰农牧业机械设备销售有限公司位于呼伦贝尔市海拉尔区，自创立以来，公司一直致力于进口农牧业机械的引进和普及，辐射周边用户，提供完整的调试、培训和维修服务。
 
　　本次入店辅导为公司的发展和运营提供了更多支持与新思路，参训学员表示：“本次辅导让我对品牌及服务有了更深入的认识，也为未来提升工作细节，为用户提供更好的体验提供了指导建议。”
 
　　专业的经销商网络是为当地用户提供及时高效服务的重要保障。凯斯纽荷兰本次入店辅导活动，不仅是一次知识和技能的交流，更是一次团队凝聚力的提升。凯斯纽荷兰与经销商团队本着客户至上、共同成长的文化理念，期待为用户提供更优质高效的产品与服务的同时，也收获更多成长与发展。
 
　　素材提供：经销商发展 焦敬明
 
　　CUB1销售 隋佳益
 

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