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长红机械欲乘“东风”打开国内市场

———2015中国农机展采访实录
2015-12-01 14:20:16 来源：中国农机网 阅读量：17023 评论

导读：在2015农机展现场，中国农机网采访到了永康市长红机械制造有限公司总经理雷春柳，以下是采访内容。

　　【中国农机网 人物专访】永康市长红机械制造有限公司专业生产台钻、微耕机、剪草机、碎枝机等系列农林机械产品，生产台钻已有 30 多年历史，设计制造经验丰富，技术力量雄厚，设备先进齐全。产品主要出口美国，欧盟，澳大利亚及东南亚市场，并提供 oem 、定牌生产。在2015农机展现场，中国农机网采访到了永康市长红机械制造有限公司总经理雷春柳，以下是采访内容。
 
　　中国农机网记者：雷总您好!据了解长红机械是专注于微耕机和剪草机的生产厂家，在设计和制造方面有着丰厚的经验，您能否和我们介绍一下公司的相关情况呢?
 
　　雷春柳:首先感谢中国农机网对我们公司的关注，公司2001年成立，先前一直致力于工业台钻的研发和设计生产，2013年开始研发新的农林机械，微耕机、剪草机等产品，这些产品一直备受市场的青睐与客户的厚爱，我们的优势是产品质量稳定可靠，设计理念先进、新颖丰富，而且我本人从事这个行业也有11年之久，对产品的结构、外观、功能设计已十分精通，已达到行业水准。
 
　　中国农机网记者：长红的产品不仅在国内销量好，在上也是有在售的，那您能和我们介绍一下长红机械的占比有多少吗?
 
　　雷春柳:现在长红工厂做的微耕机、剪草机等主要以出口为主，随着形势的发展和国内市场需求的扩大，我们也在做内销的试水，从而提高我们产品的标准。长红机械现在全部参考的是欧盟的CED等认证标准，在行业内我们算是的。
 
　　中国农机网记者：长红机械在国外市场上有哪些优势呢?
 
　　雷春柳:我们产品在美国有丰富的出口经验，特别是901的微耕机和剪草机在美国都是非常受欢迎的，我的产品同样也适合德国和欧盟。
 
　　中国农机网记者： 2015农机展是的农机盛宴，长红作为农机行业的重要厂家和企业盛装参展，您能否和我们介绍一下此次的展品。
 
　　雷春柳:我们长红的产品并不是那种专业大型的设备，我们的产品适合家用和园林绿化，主要是针对一些田块小、落差大研究的，对于小田块、小农场是很实用的，能很好的填补大型机械的盲区，目前小型机械在市场上非常受欢迎。
 
　　中国农机网记者：长红拥有如此夯实的农林机械设备，不知道今天带了哪些到展会现场?能否和我们介绍一下?
 
　　雷春柳:因为地域的原因，我们总共带了6款产品过来，分别是：汽油CHA-901、汽油CHA-903、汽油CHA-904、柴油微耕机、剪草机以及新设计的树脂树叶粉碎机。这款树脂树叶粉碎机现在是全国生产，是我们根据国外的经验和客户的要求自主研发的一款新功能的机器，该产品作业效率很高，也是我们此次展会的一大亮点。
 
　　中国农机网记者：展会事实上是用户和展商之间的桥梁，我们长红机械是抱着怎么样的愿景来的呢?
 
　　雷春柳:我们希望能够拓展新的业务之外，更多的是和客户形成一种对接，实现更好的沟通和交流，客户在展会上也能了解更多的行业资讯，然后对我们提出更专业的要求，也能促进我们的创新能力等多方面提升。
 
　　中国农机网记者：长红除了展会之外还有哪些推广形式来宣传产品呢?
 
　　雷春柳:除了展会之外，长红还在做网络推广，像和中国农机网这种B2B农机行业网站合作推广，中国农机网也给予了我们一个很大的支撑作用。效果也很好，我们还有和客户及经销商的见面会等，中国农机网也能辅助我们与客户的交流。
 
　　中国农机网记者：我们知道一款产品要更好的在市场上立足，除了要良好的品质、推广还需要有良好的服务体系，请您为我们介绍一下长红机械的服务体系。
 
　　雷春柳:我们售前有受理客户订单的咨询及对产品的讲解，售中包括物流的配送等，长红的售后服务在全国同类机型中是相当不错的，我们承诺一年质保、终身保修。在使用过程中的故障以及损坏的部件，我们都是无偿给客户排除，客户对我们售后服务还是非常满意的。
 
　　中国农机网记者：今年上半年国家颁布了“中国制造2025”政策，重点提及了农机行业，这对农机行业来说是一个利好的消息，那随着农业机械现代化的发展，我们长红机械有怎样的远景规划呢?
 
　　雷春柳:现在的形式可以说是“站在网络的风口浪尖，猪都能飞起来。”我们长红机械也希望借着这股“网络”的东风飞的更好，同时我们希望与中国农机网合作的更融洽，飞的更高。
 
　　中国农机网记者：那对于互联网这块除了在中国农机网试水网上销售之外，还有没有别的举措呢?
 
　　雷春柳:首先长红希望与中国农机网有更多战略方面的合作，我们不仅打算在B2B网站进行推广，我们销售也建议进行一些O2O的销售模式。如果仅仅只依靠阿里巴巴上销售还是远远不够的。
 
　　中国农机网记者：感谢长红机械雷总接受中国农机网的采访，期待长红机械能够为农业机械行业带来更多利好的消息，为农户带来更多更好的农林机械产品，祝愿公司未来的发展会越来越好，谢谢!

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