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解密“植保无人机＋本地化飞防服务”的财富密码

———新零售让标普农业更懂你
2019-11-05 15:32:01 来源：农机网原创 作者：四夕 阅读量：47447 评论

导读：10月30日，标普农业在青岛世博城展览中心二楼N5-2会议室举办了《解密“植保无人机 本地化飞防服务”的财富密码》活动，标普农业河南运营总监吴小强为我们讲解了新零售趋势下的农机经销模式又有何变化，其“一村一站”的新零售模式引来广泛关注。

　　【农机网 明星企业】上周，为期3天的2019中国农业机械展览会在青岛世界博览城展览中心拉下帷幕，作为行业发展的晴雨表、市场走势的指示器，展会对整个行业带来的影响还在持续发酵。
 
　　10月30日，标普农业在青岛世博城展览中心二楼N5-2会议室举办了《解密“植保无人机+本地化飞防服务”的财富密码》活动，标普农业河南运营总监吴小强为我们讲解了新零售趋势下的农机经销模式又有何变化，其“一村一站”的新零售模式引来广泛关注。
 
活动现场
 
　　标普农业：一站式、标准化的综合服务平台
 
　　随着我国进一步明确提出加快放活土地经营权，建立健全土地流转规范管理制度，农业生产逐渐向规模化、机械化、现代化发展，传统的植保机械已经难以满足大面积短周期的植保作业需求。在此背景下，我国植保无人机行业飞速崛起，近几年的无人机保有量正逐年增加，植保面积大幅提升，相关配套的无人机药剂体系、监督监控体系，大数据平台等已经初步建立并应用。
 
　　安阳全丰航空植保科技股份有限公司自2012年开始发力中国无人机飞防领域，此后，依托安阳全丰航空专业的植保无人机生产研发平台以及20余年的一线植保服务经验，结合当下我国农业种植现状，迎合植保飞防发展大势，投资组建了现代农业服务平台——河南标普农业科技有限公司。
 
标普服务站布局
 
　　标普农业围绕“人、机、剂、技、法”五个方面，利用自身的资源优势，打造了独立的第三方平台，将优良的农资产品、农机产品、农业技术融合到一起，使三者取长补短、相辅相成，形成了一套成熟的飞防落地应用模式。作为一个集农业植保服务、农资销售、农村新零售的综合服务平台，经过接近三年的发展和摸索，标普农业已经拥有了一批忠实的合作伙伴和追求者。目前已经在全国范围内建立起200余家县级服务中心、8000余家乡镇村服务站，拥有20000余名专业植保无人机操作员，完成了5000余万亩农田的飞防植保服务。
 
　　线上线下相融合，全面布局农村新零售
 
　　新零售作为近两年兴起的消费新概念，主要是指企业以互联网为依托，通过运用大数据、人工智能等先进技术手段，对商品的生产、流通与销售过程进行升级改造，进而重塑业态结构与生态圈，并对线上服务、线下体验以及现代物流进行深度融合的零售新模式。2016年马云提出新零售，三年过去了，传统的BAT(百度、阿里、腾讯)三强格局早已被打破，分享经济的潮流席卷各行业，线下物流、服务、体验等优势与线上商流、资金流、信息流融合，拓展智能化、网络化的全渠道布局的新零售理念驱动社会资源流动和产业变革。
 
　　当前，现代农业发展带来的对机械化、智能化、去人化种植模式需求必将发生巨大变化，而与之相对应的传统农资、农机经销模式也必将随之改变。与现代农业相结合的“分享经济+新零售”模式给传统农资、农机企业带来了新挑战，他们在提高产品质量的同时，还需要提升产品附加值和供应链服务。
 
　　2019年年初，安阳全丰董事长王志国将标普农业下一步规划定义为：全面布局农村新零售，以无人机+增冠打通下行渠道，以全国农产品为载体，打通上行渠道。标普农业以线上线下融合为目标，以客户为中心，附以快速反应的产品创新、物流和供应链组合来迎接改变，利用基于全渠道、全触点的消费者数据采集和分析，提供、、个性化的服务和体验。目前，创新与智慧孕育的标普已联合上下游多方产业资源，完成了线上先进的信息化系统建设，同时结合线下8000余家县、乡、镇、村网点和20000余名飞手团队，拥有了线下完善的支撑体系。
 
　　“一村一站”新零售模式，解密财富密码
 
　　在《解密“植保无人机+本地化飞防服务”的财富密码》活动现场，吴总详细讲解了标普的“一村一站”新零售模式，解读了“植保无人机+本地化飞防服务”的站长落地方案，并对标普大平台、大协作、大服务的发展理念做了深入浅出的讲解。
 
　　那么，标普农业是干什么的呢？以植保无人机为工具，开展植保服务，统一组织的跨区作业、本地化的作业等的植保服务；以当地优势作物为核心，建立绿色增产方案，帮助农户增产增收，从而带动农机与农资销售；满足农村农产品商品化销售，以为飞手赋能为核心的农村新零售体系，创造区域内未来的商业机会。
 
　　什么是标普站长？标普站长是标普新零售模式中的重要成员，是标普新零售模式的核心。所担任的角色和收益是成正比的。无论是回乡创业者、种田大户、退伍军人、农资经销商，还是毕业大学生、超市小老板、家庭主妇，总之，如果想在家门口创业，都可以申请成为标普站长。
 
　　成为标普站长有哪些好处？成为标普站长后：可以在标普平台上选购商品，享受优惠的站长价格；也可以向其他农民和种田大户推荐使用平台的产品，获得丰厚的销售收益；还可以向周边的A、B、C、D、E等村镇推荐更多站长，让更多的农民和种田大户享受到物美价廉的产品和超值服务。作为推荐人，可以获得可观的推荐收益。
 
　　标普站长如何实现长期、稳定获益？标普站长以植保无人机为工具，作物增产为目标，开展植保服务；标普总部和县级运营中心，将为站长提供飞手培训、试验示范推广、先进的作物技术解决方案；通过植保服务建立起农户的信任和粘性，提供种子、化肥、农具等其他农资产品；县级中心将根据市场发展需求及时设立前置仓，为站长提供快捷的仓储、物流与有竞争力的商品配送服务；通过农资产品的经营，扩大自己的用户圈，进一步满足用户的其它需求，从而为站长打造长期的*通道。
 
　　招商热线：
 
　　野狼销售部-陈鹏：18603815754
 
　　亮剑销售部-吴小强：15188324374
 
　　猛虎销售部-杨彦军：18639218245
 

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