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每一个媒体人都必须知道的2018新广告法

2018-05-30 16:11:39 来源:资料来源:中华人民共和国广告法 中国农机网整理发布 阅读量:47828 评论

导读:随着互联网科技的飞速发展,以及各类自媒体的兴起,为企业、商家们提供了推广的广阔平台。在这个人人都是自媒体的时代,需要引起警惕的是新广告法中有一些禁用词的使用。

  【中国农机网 本站速递】随着互联网科技的飞速发展,以及各类自媒体的兴起,为企业、商家们提供了推广的广阔平台。在这个人人都是自媒体的时代,需要引起警惕的是新广告法中有一些禁用词的使用。
 
  《中华人民共和国广告法》已由中华人民共和国第十二届全国人民代表大会常务委员会第十四次会议于公布,自2015年9月1日起施行。新的广告法实施以后,针对有的商家广告称高级,等词汇的商家将会收到严厉惩罚。
 
  1「」
 
  、、具、爱、赚、优、优秀、好、大、大程度、高、高级、、奢侈、低、低级、低价、底、便宜、*低价、流行、受欢迎、时尚、聚拢、符合、舒适、、进、进科学、后、新、新技术、新科学
 
  2「一」
 
  第一、*、*、*、*、、、、*、*、*、遗留、一天、*(一款)、后一波、*、*(需住建委证明方可使用)
 
  3「级别」
 
  *、级、*、*、*、星级、5A、甲级、超甲级
 
  4「极限词语」
 
  顶级(/*)、*、高级、、*(*/)、、*、*、*、完美、*(*)、至、、*、*、*、*、压轴、*、空前、*、*、无双、*、*、*、*、顶级、鼎级、*、定鼎、完美、*、*、*、*、*、*、*、、*、*
 
  5「稀缺」
 
  *后无来者、*、*、*、稀少、*、*、*、*、*、*、*、*、*
 
  6「」
 
  、*、*、开发者、、*、发明者
 
  7「首/家/国」
 
  、*、、、*、*、*、、全国、*、*、*、*、*、品质
 
  8「黄金」
 
  *、*、*、金钱、金融汇币图片、外国货币
 
  9「品牌」
 
  、、、、上市、巨星、著名、*、*品牌、、、王、、楼王、*、*
 
  10「」
 
  世界、(遥遥)、*、*、、、、*
 
  11「虚假」
 
  *、*、、万能、*、*
 
  12「」
 
  *、*、*、国家xx*、使用人民币图样(*除外)
 
  13「涉嫌欺诈消费者」
 
  *、*、*、*、点击获取、点击转身、*、抽奖。注:礼品(需标明名称、价格、数量截止日期)
 
  14「涉嫌诱导消费者」
 
  *、*、*、*低价、*、*xx、*/*(*)、*、*、/抢购、*、*、0首付、(免首付)、*、“*”
 
  15「文字」
 
  不得单独出现外国文字(出现外国文字需要注明汉语)、认不出毛笔字、繁体字、没有版权的字体(汉仪)
 
  16「肖像权」
 
  公民肖像权、儿童肖像权、明星肖像权、名人肖像权、名人卡通形象、动画片卡通形象
 
  17「教育」
 
  学校名称、升学、教育护航、九年制教育、一站式教育、入住学区房、优先入学、12年教育无忧、*、让孩子*上
 
  18「户口」
 
  承诺户口、蓝印户口、承诺移民、买个房啥都解决了
 
  19「风水」
 
  *、聚财纳气、宝地、圣地、府邸、龙脉(贵脉)、东西方神话人物、*、*、*、天干地支品上山上水——*、堪舆
 
  20「封建」
 
  帝都、*、*、*、*、*、殿堂、白宫、王府(府邸)、*、政府机关、行政大楼、XX*、XX境线
 
  21「歧视性词语」
 
  贵族、高贵、隐贵、上流、层峰、富人区、名门、XX阶层、XX阶级
 
  22「活动」
 
  国家大型赛事(冬奥会、*、*)、双十一(已被阿里巴巴注册不可使用)
 
  23「价值/投资」
 
  升值价值、*、*、*、投资回报、众筹、抄涨、*、*、*
 
  24「数据无证据证明」
 
  得房率%、XX亩、XX公里、XX平方米、热销X亿、%绿化率、%容积率、热销X亿、热销/成交XXX套、XXX位业主
 
  25「交通/设施」
 
  直达家门口、地铁上盖、咫尺地铁站、万亩公园、几大商场环绕、万达在旁、机场辐射区、超市、商场、学校、医院等名称、X条地铁、X条公交(经查证属实)、地铁旁(需1公里范围内)
 
  26「无法证明具体地理位置」
 
  CBD坐标、CBD核心、城市核心地段、你在城心、我在你心、中央、中心、重心、中枢、重点、腹地、地标、城市中央、*于世界之上
 
  27「限时活动」
 
  限时必须具体时间(今日、今天)几天几夜、倒计时、趁现在、就、仅限、周末、周年庆、*、*、*、*(必须有活动日期)、*、*、*
 
  28「无预售许可证」
 
  无预售许可证:禁止提及开盘
 
  仅是预售:禁止提及精装
 
  如果没有建成:禁止体现装修风格(精工德式装修、源于百年传承、室内采用XX石材)
 
  29「其他」
 
  国旗、国徽、国歌
 
  时间表示距离、所有的无来源数据
 
  规划中及建设中的交通、商业、文化教育设施(涉嫌做误导宣传)
 
  文中所包含的所有图片均注明属性(样板间实景图/实景图/效果图)
 
  贷款服务:应该提供贷款银行,名称,贷款额度、年期(包括分期、日供)
 
  月供按揭需要注明银行名称和贷款额度、年限只允许用人民币结算、不可使用国外货币
 
  关于排序名次:第一、第二、、*、等广告语内容夸张、不属实
 
  折页里出现某某报纸、杂志、网站等内容
 
  据新闻报道已有许多企业被罚,为保证贵公司的信息宣传的合法性完整性,请各客户于2018年6月8日前自行检查广告法中的极限词。
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