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中国农机有望成为制造业的一张崭新名片吗?

———预测:2018中国农机市场面临大好机遇
2018-01-02 14:31:20 来源:中国农机网 阅读量:44571 评论

导读:在国家“一带一路”倡议引导下,越来越多的农机企业不断对外出口产品和技术,与海外展开合作,试想,我国的农机产品有望成为中国制造在市场上的一张靓丽名片吗?

  【中国农机网 本站原创】在国家“一带一路”倡议引导下,越来越多的农机企业不断对外出口产品和技术,与海外展开合作,试想,我国的农机产品有望成为中国制造在市场上的一张靓丽名片吗?

 
  农机展 中国进步明显
 
  2017年11月12-18日,来自53个国家和地区的2803位展商在两年一届的德国汉诺威农机展上展示新技术与产品,展览面积达到40万平方米,展会观众来自138个国家,人数超过45万,其中还包括10万客商。
 
  面对如此“大场面”,中国参展企业由2015年的100家上升到117家,在主要参展国家排名上从6名跃至第3名,紧随德国、意大利之后。参展商中以整机参展的中国农机企业有雷沃、一拖、东风等。
 
  德国农业协会公关部负责人玛琳·康朗在接受采访时介绍说,“中国参展商已成为展会的重要部分,而且中国创新元素日益增多。”
 
  雷沃旗下阿波斯集团连续三届参展,今年主打“全系列”概念,展出了代表国内高技术水平的“高颜值”阿波斯P7000拖拉机,完善了阿波斯的产品组合,成为雷沃重工化创新发展的又一硕果。目前,阿波斯拖拉机功率覆盖了100—260马力,产品组合日臻完善,在满足国内外市场不断提高的大马力产品的需求上游刃有余。
 
  中国一拖带来参展的是一款东方红LF2204动力换挡拖拉机。据介绍,这台拖拉机装配有北斗系统导航,共有48个前进挡和41个倒档,其动力换挡和动力换向技术组合不仅为驾驶员带来舒适的操作体验,而且有效降低油耗30%,只需经过简单的后处理,即可满足欧洲市场的技术要求。
 
  耕耘欧洲市场达12年时间的雷沃重工,现已沉淀一些较为成熟的机型,目前雷沃产品已经销售120多个国家和地区,每年向欧洲出口拖拉机超2000台。而中国一拖作为发展了60多年的骨干企业,加快化布局,针对不同国家国情定制不同对策。今年8月,中国一拖正式入驻中白工业园,更是增加了一拖与农机企业合作的资本。另外,根据“十三五”规划,中国一拖在2020年进出口总额将达到20亿元人民币,出口拖拉机1.5万余台。
 
  “一带一路”市场 中国农机受热捧
 
  据海关数据显示,2016年我国农业机械出口总额为273.59亿美元,其中主机(不含内燃机发电机组)出口79.03亿美元。结合“一带一路”倡议,亚洲成我国农机出口的大市场。
 
  今年5月,在马里政府农机设备采购竞标中,中标的全部为雷沃欧豹50-60马力段拖拉机明星产品。这是继2015年首批订单以来,第三次实现新的订单突破。雷沃重工作为“一带一路”的*,在马里,雷沃重工已累计出口达7000台雷沃拖拉机及机具,市场占有率达95%以上。
 
  作为"一带一路"战略重点受益的装备制造,中联重科深耕海外市场,在意大利、德国、荷兰、白俄罗斯、印度等9个"一带一路"沿线国家拥有工业园或生产基地,有20个海外贸易平台、8个境外备件中心库,产品出口到31个沿线国家。
 
  除了国内的农机大企,中小企业以及部分地区的本土企业也都搭上了“一带一路”的顺风车,走上了快车道。11月20日,埃塞俄比亚—湖南工业园在埃塞俄比亚奥罗米亚州阿达玛市动工建设;12月3日下午,肯尼亚政府前农业和畜牧业部长一行到双峰农友机械集团考察访问,寻商机、觅合作。双峰农友集团作为全国中小农机企业走出的先锋,生产的小型收割机和履带自走式旋耕机、谷物烘干机深受东南亚国家用户青睐;12月13日,中国农业机械化科学研究院13日向埃塞俄比亚赠送多台农业机械设备,助力该国农业发展。
 
  据肯尼亚一家经销公司销售经理CLAUDIA TORRES女士介绍,“中国的农机产品非常有竞争力,与同等马力的其他品牌相比价格便宜一百万肯尼亚先令,这是他们的一个竞争优势。这些农机产品有不同功率的型号,从25马力到150-200马力不等,意味着可以进入不同层级的市场,从农民个体户到大农场主都有我们的客户。”
 
  欧洲市场 在劣势中寻找商机
 
  据统计,2016年出口*5位的省市为江苏、浙江、广东、上海和山东,出口总额达到175.79亿美元,占出口总额的64.25%。其中,亚洲仍是我国农机出口的大市场,小型拖拉机、耕种、收获机械等以亚非拉市场为主,整机出口也主要集中在亚洲,市场份额一直稳定在40%左右。
 
  虽然对欧美出口额较大,但主要是以零部件、附加值较低的小机具和合资企业出口为主。在今年11月的德国汉诺威农机展上,中国参展商虽达117家,但80%是以零部件为主的参展商,可见,对于欧洲来说,中国依然只是农机制造大国,并非制造强国。
 
  不过,欧盟东扩12国的份额在逐年增加,2011-2016年5年间,出口额由5.21亿美元增加到8.1亿美元。
 
  的主要农机生产地区主要分布在欧洲、中国和北美,其中欧洲农机产量占产量的27.3%,中国、北美分别占21.2%、19.3%。2011年农机进入爆发期,预计2018年将再次进入爆发期。
 
  以德国为例,上半年德国农机工业营业额增长7%,预计全年将增长6%,达到76亿欧元(592亿元)。2018年将延续增长态势。资料显示,这样的预估是基于实地调研而得出的。一方面,从现有调查来看,农民需求重新被激活,投资计划同比增加50%;另一方面工厂订单充足,在产能充分发挥的基础上,现有订单可满足3个月的产能需求。
 
  而经历了6年低迷期的北美市场,美国走势依然不乐观,但却给中国农机带来更多商机。据美国设备制造商协会统计,受美国疲软的农业经济影响,100马力以下的拖拉机保持强劲的增长势头,而100马力以上则一直处于低位徘徊。
 
  另外,就欧洲机械制造商协会(CEMA)以及德国机械制造商协会(VDMA)统计,2017年,美国农场数量约为206.5万个,相比于1997年以来减少1.7%~6.1%,减少的农场规模集中在9~2000英亩内的中型农场。而与此相反的,1~9英亩面积的农场增长1.2%,因此,2018年100马力以内拖拉机的强势市场走势将会得到延续。
 
  而对我国国内100马力的农机机型来说,无疑不是一个很好的商机。中国农机企业应该果断抓住机遇,进一步打开欧洲市场的大门,让我国农机产品成为中国制造业在市场上的一张崭新的名片。
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