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从“远成”到“远耕”：看企业跨领域发展的三大核心

2017-10-29 09:05:40 来源：中国农机网 作者：sydneylulu 阅读量：46581 评论

导读：在农机展开幕的第二天，中国农机网记者采访了远成集团专职顾问万政民先生和江西远耕农业机械股份有限公司生产总监李光先生，倾听他们向我们讲述这个跨领域发展的企业的三大核心。

　　【中国农机网 明星企业】2017中国农业机械展览会开展期间，有一家国内生产汽车零部件的企业-江西远成汽车技术股份有限公司(简称：江西远成)也在现场。在农机展开幕的第二天，中国农机网记者采访了远成集团专职顾问万政民先生和江西远耕农业机械股份有限公司生产总监李光先生，倾听他们向我们讲述这个跨领域发展的企业的三大核心。
 
2017农机展现场 江西远耕展台前
 
江西远耕生产的旋耕刀系列产品
 
　　远成集团属国内大，可以同时生产钢板弹簧、农机刀具、汽车空气悬架、紧固件等产品的大型生产研发企业，集团旗下设立8家子公司，在汽车零部件领域生产的板簧居全国水平。在2002年创办了江西远成汽车技术股份有限公司(简称：江西远成)，2015年11月5日公司股票在全国新三板上市(股票简称：远成股份，股票代码：834388)。同时在2015年创立了江西远耕农业机械股份有限公司(简称：江西远耕)，开始涉足农业机械零部件的生产和销售，主要生产用于农田耕种的水耕刀系列农机具。
 
　　核心价值观：定位于中制造产品
 
　　远成集团全国的子公司员工有1200余人，年产值达到10亿人民币。自2015年成立江西远耕起，国内已布局12条生产线，如：在东北地区的吉林，西北地区的兰州，西南地区的贵州和中原地区的湖北襄阳，其中在江西本地设有4条生产线，年产值达2000万以上。在江西南昌设有四家工厂(包括紧固件，汽车空气悬架，农机旋耕刀)。
 
　　基于以上宏大的生产规模与雄厚的研发制造技术实力，江西远耕的创立起点高，拥有强大的资金及技术后盾，原材料一律由方大特钢供货，均为汽车弹簧钢板制造专用的原材料，因此质量可靠，目前在国内农机旋耕刀领域属于产品。远成集团专职顾问万政民先生表示，公司定位于专注制造高中端产品，占领中国农机市场份额，这也是企业的核心竞争力与价值观。
 
　　据远成集团专职顾问万政民先生介绍，远成集团将逐步在全国每个省的农机大市场内设立一个省级营销中心，计划设立26个。营销中心很快将在黑龙江省哈尔滨诞生。
 
　　核心竞争力：技精质优 契合市场刚需
 
　　江西远耕生产总监李光先生针对技术研发方面做了详细的阐述，目前公司主要研发的产品为旋耕刀，针对此产品专门设立了研发中心，拥有一批实力的总工程师及助理专家，成为研发中心坚实的技术力量支持后盾。
 
　　他说：“在我国农机零部件行业发展现阶段，呈现质量参差不齐，生产质量标准滞后，不可操作性难以及生产工艺不健全等诸多问题，如今的市场正是需要质量过硬、生产工艺技术的零部件产品，而我们的产品也正是契合了这一市场需求。”他承诺公司生产的旋耕刀使用的原材料均来自方大特钢，质量有保障，若发现有一块是假的，可假一赔十。
 
　　核心方向：让农机用户获取大回馈
 
　　在谈到公司业务开展和战略调整方面，远成集团专职顾问万政民先生表示，公司立足于向国企、央企和上市公司的汽车生产企业和大型农机整机厂配套，目前已经进驻了一些大型汽车企业，如：上汽红岩的重庆生产基地、成都的大运汽车制造厂，并且正在计划开发其它大型汽车制造厂。他说：“公司的旋耕刀定位为中产品，营销中心包含四大产品：钢板弹簧、农机刀具、紧固件，汽车空气悬架。计划主要面向特大型的旋耕机厂供货，在全国主要的26个省计划布局设立省级的营销中心，预计到明年底全部店面开业，实行统一管理，将旋耕刀业务与售后服务规范化。
 
　　此次在武汉展上展出的主要为面向国内农机用户的IS245、IT195、IT225、IT245等系列旋耕刀和开垦刀。小型农业机械用的钢板弹簧，紧固件(螺丝，螺圈)在农机展会上展示。
 
　　经过不断的市场调查与研究，针对国内农机用户重新设计弧度、刀片形状，且在硬度分布上根据生产工艺重新调整，保证不易断、不易弯、耐磨、节能， 这也是公司的一个发展方向 ，让用户获得更高的回报。
 
　　江西远耕生产总监李光先生作了补充说明，他介绍，2016年设立了总部网络营销中心，与世界各国的广大用户和经销商就远成生产的四大产品对接。并集中了30多个专业人才，跟阿里巴巴、淘宝、百度、360、中国农机网等平台进行网络营销方面的合作，把26个省级营销中心的实体店铺与网络营销有机结合起来，做到线上线下紧密配合，销售和生产有计划进行，很好的推进产品跟物联网的接轨，减少库存和成本，扩大经营规模，做大做强远成企业。江西远成将继续弘扬“志存高远、成其伟业”的企业精神，力争在五年左右，将远成股份打造成为受人尊敬的商用车悬架系统及农机具综合服务商。
 
　　版权声明：此文为中国农机网www.nongjx.com原创，转载请注明来源！
 

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