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爱科集团: 品牌促进发展 创新未来

2016-03-21 11:00:19 来源：中国农机网 阅读量：19182 评论

导读：日前，备受瞩目的2016年全国农业机械及零部件展览会在郑州圆满落幕。*三大农机巨头，美国财富500强企业，农业机械设备设计、生产、分销领域的——爱科集团携旗下品牌麦赛福格森和中国品牌大丰王盛装亮相。

 　　【中国农机网   明星企业】日前，备受瞩目的2016年全国农业机械及零部件展览会在郑州圆满落幕。*三大农机巨头，美国财富500强企业，农业机械设备设计、生产、分销领域的——爱科集团携旗下品牌麦赛福格森和中国品牌大丰王盛装亮相，主打产品“系列”中马力拖拉机F1004和S1204，大马力拖拉机MF2204闪耀全场。
爱科展位众多新品齐亮相

　　一跃腾飞·世界前三
　　
　　与众多的老牌农机企业相比，爱科集团在国外可谓是后起之秀。公司成立于1990年，总部设在美国乔治亚州德卢斯，爱科凭借着独到的发展眼光、敏锐的市场嗅觉、先进的技术手段以及创新的管理模式，用短短的25年一跃腾飞，成功跻身世界农机企业前三强。
　　
　　爱科集团自创立以来的10多年间，先后20余次成功收购诸多世界农机企业，其中包括：1994年收购英国福格森公司；1997年收购德国芬特拖拉机公司；1999年收购美国海斯顿牧草和青贮饮料机械工厂；2001年收购美国卡特匹勒挑战者橡胶履带拖拉机工厂；2003年收购芬兰维美德拖拉机有限公司。爱科将这些历史悠久、声名远播的公司一并收入麾下，在并购中逐渐发展壮大。
　　
　　适应需求·品牌发展
　　
　　爱科一直以提高农业生产力为己任，服务于农民，为用户提供全套的农机产品，包括拖拉机、收获机械、牧草与饲料设备、播种与耕作设备以及各种配件。
　　
　　自2000年开始，爱科逐渐将目光转向适宜深耕的沃土——中国市场，目前，爱科集团在中国设有五个工厂：常州工厂、大庆工厂、兖州工厂、上海工厂和常州谷瑞工厂，中国市场俨然已经成为爱科现在以及未来发展的战略重点。
　　
　　近年来，我国农机产业的快速发展为农机化水平的稳定提升提供了装备支撑，但目前农机产品的有效供给远远不能满足发展现代农业对其的需求。对此，爱科集团加大在中国的投资力度，对产品做了适应性调整，以“成为中国农机市场潮流的跨国农机设备供应商”为目标，着力打造麦赛福格森、维美德、大丰王和谷瑞四*，持续引进和生产的中产品，为中国农户创造更加符合市场需求的产品和解决方案。
 
　　爱科拥有众多的，且充分发挥每个品牌的独特优势。25年的品牌建设发展，让爱科旗下品牌成为农户的购买优选。在展会开幕式当天举办的第八届全国农机用户满意品牌评选中，“麦赛福格森”荣耀斩获“210马力以上拖拉机产品满意品牌”奖。
　　“系列”120马力拖拉机S1204

　　跨界合作·未来
　　
　　爱科连续25年一直保持农业机械的创新，依托科技手段打造行业优势。
　　
　　爱科“系列”100和120马力拖拉机，以麦赛福格森169年的产品经验为基础，采用模块化全新设计理念和化零部件采购策略，动力更强大、燃油经济性更高，并提供丰富的产品配置和更人性化操作体验。自走式玉米收获机4YZP-4A，整机结构紧凑，配有超大粮仓，工作效率高，性能稳定，在冀晋豫地区广受欢迎。
　　
　　作为农业技术的，爱科于2013年发布了技术战略“FuseTechnologies”，即新一代农业整体解决方案，该方案致力于在整个作物生产周期内，实现优化的运营效率和物流管理，帮助农户紧密整合所有农场资产，终实现更高产量、更少成本和更大利润。
　　
　　当下，“互联网 农业”已成为现代农业跨越发展新引擎。2015年9月9日，爱科牵手阿里巴巴农村淘宝，正式开启“互联网 农业”的跨界合作。据悉，2016年1月20日，爱科旗下品牌麦赛福格森中马力拖拉机MF1204在阿里巴巴农村淘宝平台交易成功，并于1月30日顺利交付用户。这是爱科顺应市场潮流，销售模式上的一大革新。
　　
　　目前，爱科在拥有8000多个独立的经销商，产品遍及世界150多个国家和地区。未来的爱科，将继续走更智能、更的农机发展之路，为广大农户带来更高质、稳定、可持续发展的农耕支持，推进现代农业创新发展。

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