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“农机4S服务模式”呼声高涨 经销商你准备好了吗?

2016-08-17 16:29:51 来源:中国农机网 作者:sydneylulu 阅读量:20200 评论

导读:农机4S店的出现,一方面保障了农机推广的有效实施,另一方面也引入了更强有力的竞争机制。于是,农机4S服务模式亟待大力推广的呼声越来越高,经销商们你们准备好了吗?

   【中国农机网 本站原创】随着我国农机市场愈加活跃,农机保有量逐年增加。据业内反映:现有的维修网点一般规模较小,大多没有专门的维修人员,维修质量也参差不齐。且假劣农机产品充斥市场,严重侵害了农民消费者的合法权益。农机4S店的出现,一方面保障了农机推广的有效实施,另一方面也引入了更强有力的竞争机制。于是,农机4S服务模式亟待大力推广的呼声越来越高,经销商们你们准备好了吗?
  
  下面先来说说我国农机市场到底有哪些突出的问题,同行业者都了解现阶段我国农机市场主要凸显出几大病症:农机市场鱼目混珠,消费者陷入“选机困难症”;对于消费者来说,对于机械行业常见的液压系统、电气系统可谓是非常不了解。维修工说修啥就修啥,消费者很迷茫,但也没办法;农机配套设施不健全,使用成本无形增高。
  
  农机4S店的建立 以上症状都将迎刃而解
  
  农机4S店作为农机市场的创新模式,集整机销售、售后维修、零配件供应和信息反馈于一体,具有明显的品牌效应、质量保证和信誉保障,有效解决了现在农机市场的购机、维修、农机配件贵等主要问题。
 
 
  同时,农机4S店有效解决了农机维修网点和农机维修技术落后等问题,也为农机生产企业与农机手搭建了沟通的桥梁,实现了农民、农机管理部门、农机4S店与农业生产企业的共赢。将有效推动农机售后服务体系的完善与发展。
  
  因此我们认为,主要开始于汽车行业的渠道模式--4s店同样适用于我国农机市场。4s店代表了我国农机渠道的变革方向,可解决传统农机市场乱象的主要问题,具备强大的市场竞争力。
  
  从长远角度来看,借鉴汽车行业,集农机销售、维修、配件和信息服务为一体的农机4S店具有强大的生命力,是农机售后服务发展的必然趋势。那么重点来了,对于经销商们,在业内大力推广农机4S店服务的呼声下,以下是你们必须要了解的。
  
  汽车4s店面临的问题 农机4s店要提前规避
  
  农机4s店不可追求高成本高规格建店标准

       建议以现有农机公司为依托,重点在运作方式上按照4s店进行规范操作。
  
  农机4s店打破只经营一个品牌困局

        避免经销商对上游厂家的依赖性进一步加强。目前一些农机企业的4s店专门经营一个品牌的倾向性很强,我国现有的农机4s店基本还处于销售单一农机厂家产品的“垄断阶段”,这是在“农机品牌销售管理办法”下农机厂家对农机经销商的一种控制手段,但是根据“反垄断法”的相关规定,农机厂家没有权利来限制农机4s店只销售一种品牌,因此,农机4s店从一开始建立就要放开引入不同品牌限制。建立成不是某一个厂家的4s店,而是提供高品质农机销售和售后服务的代名词。
  
  农机4s店要改变其与厂家的“从属”地位

        汽车厂家携“汽车品牌销售管理办法”之令,有是否允许4s店销售其它汽车品牌的权利;汽车厂家利用各种销售反点,来进一步控制4s店完全听命于厂家,这使得汽车4s店和厂家的关系上处于一种完全的从属地位,其结果使汽车4s店淹没在“反垄断法”的浪潮中,举步维艰。农机4s店要接受这个教训,改善厂家与4s店的这种不平等关系,同时给予4s店更多自主经营的权利。
  

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